The Anatomy of a High-Performing LinkedIn Post [INFOGRAPHIC]
Have you ever wondered what the ideal structure for a post on LinkedIn is? Our infographic dives into the anatomy of a high-performing LinkedIn post!
What is Human First Marketing? [INFOGRAPHIC]
Human First Marketing is a strategic approach that puts real people, not data points, at the heart of every marketing decision. Rather than focusing only on optimisation, targeting and algorithms, this philosophy recognises that humans make choices based on emotions, trust, connection and meaning. It
What Makes Content Valuable to Teachers vs Parents vs Learners: A Practical Guide for Education Marketers [INFOGRAPHIC]
Creating educational content that genuinely resonates requires more than simply knowing your subject. Like marketing in any niche or industry, you need to have a deep understanding of who you’re speaking to. Teachers, parents, and learners each engage with educational content for very different reasons,
When, Where and Why People Engage With Airline Content
For many travellers, the holiday experience starts long before a flight is booked. Social media fuels early excitement, offering a space to explore destinations, imagine hotel stays and picture poolside drinks. For airlines, and other brands focused on travel and experiences, understanding when, where and
Brand Consistency on Instagram: Why It Matters and How to Get It Right
In 2025, consistency is still one of the biggest secrets to building a strong, memorable brand – especially on Instagram. Your brand is more than just your logo or colour palette; it’s the entire experience your audience has when they interact with your business online.
A Guide to Social Proof: The Difference Between Testimonials, Influencer Marketing, UGC, and Case Studies
Social proof is essential for brands looking to convince its customers to make a purchase, subscribe to a newsletter, or anything else. From reviews on e-commerce sites to case studies in B2B sales decks, the opinions and experiences of others directly influence how people perceive
Employee Advocacy: 5 Content Ideas Your Employees Can Share This Month [INFOGRAPHIC]
Employee advocacy is one of the most powerful tools in modern marketing. When your team shares content, it feels authentic, expands reach, and builds trust in ways brand accounts alone can’t achieve. But knowing what to post can be tricky. After all, how do you
How Pinterest SEO Works: An Infographic Breakdown of Key Strategies
Pinterest has evolved far beyond a simple platform for collecting pretty pictures and recipe ideas. With over 537 million monthly active users searching for inspiration, products, and solutions every month, Pinterest has become one of the world’s most powerful visual search engines. Understanding Pinterest SEO
The Best Video Editing Apps for Better Social Media Content
Getting more video content on your social media pages is still one of the most effective ways to increase engagement and strengthen your brand’s presence. Now social media marketers have access to a great selection of video editing apps and content creation tools that are
Typography That Performs: Choosing Fonts for Social Media Impact
Choosing fonts that work is an essential part of ensuring your social media graphics successfully communicate your message to your audience. A social media manager is two parts analyst and one-part creative designer, with a sprinkling of customer care expertise thrown in too. To succeed