Samuel Stroud

Meet the team

Creative Specialist

Samuel Stroud is a Creative Specialist at Giraffe Social, specialising in social-first design, content creation, visual storytelling and brand communication. He combines creative craft with an understanding of the psychology and platform behaviour that make content effective. His articles explore design, content, LinkedIn, brand storytelling and practical social media marketing.

View Samuel on LinkedIn

B2B influencer marketing: an industry expert sharing insights on LinkedIn

B2B Influencer Marketing: Does It Work, and How to Do It Well

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired

B2B leads

Turning LinkedIn Engagement into Real Business Leads

LinkedIn engagement doesn't automatically mean LinkedIn leads. Here's how to convert profile visitors and post engagers into real B2B pipeline — with CTA strategies and attribution that prove the value.

content creation

What Mixture of Content Should I be Posting on Social Media?

Scroll through most B2B LinkedIn feeds and you’ll spot the same pattern within thirty seconds: a wall of product announcements, the odd “we’re hiring” post, and a case study every few weeks dressed up as a “success story.” It’s not that this content is badly

B2B content marketing

How to Use LinkedIn Articles & Newsletters to Build Long-Term Authority

LinkedIn posts disappear in 24 hours. Articles and newsletters don't. Here's how to use LinkedIn's long-form content formats to build lasting authority, grow a subscriber base, and rank on Google.

CTA / Vertical / Social Media Strategy

Social Media Stats in the UK: What the Numbers Mean for Brands

Every year, Ofcom’s Online Nation report gives the clearest picture available of UK social media use. It dives into things like who’s on which platform, how often they’re using it, and how much time they spend on the platforms. But the thing about social media

B2B lead generation

LinkedIn Outreach That Doesn’t Feel Spammy

LinkedIn inboxes are full of bad outreach. Here's how to write cold and warm DMs that actually get replies, with frameworks for starting conversations that lead to discovery calls.

Building a LinkedIn Network That Actually Converts

Want to know how to make the most of your LinkedIn network? This guide dives into the essential ways to engage your connections on LinkedIn.

colour psychology

Colour Psychology in Marketing: What Each Colour Communicates [INFOGRAPHIC]

Your brand colours communicate so much before you’ve even said a single word. Here’s a cheat sheet to help you harness that subconscious communication.