Tips for Social Media

Community Marketing: The Role of User-Generated Content in Stronger Brand Connections

In a social space characterised by enhanced consumer awareness and scepticism, a human-first approach to community marketing is what can make your brand stand out and rekindle the meaningful relationship with your audience. In this article, we will explore how an enhanced focus on community

Social Media Case Study: How do Innocent Use It?

How Innocent Drinks Uses Social Media to Build a Lovable Brand

Innocent Drinks Social Media

How to Develop a Personal Brand From Scratch (Even If You’re Not ‘An Expert’)

You are not wrong in thinking that the phrase “personal brands” has recently been taking over the online space. You visit LinkedIn and you see creators giving you tips on how to develop a personal brand; you visit Instagram and read about how to find

Target Audience Analysis: Understanding Your Followers Through a Social Media Audit

A target audience analysis is a vital part of the research that goes into a social media marketing strategy, and when executed properly, can pave the way towards trust, positive reputation, high ROI and overall success. In this article, we will take it step

Mastering Social Media Marketing for Bakeries

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has

The Power of Fan Engagement: How Sports Brands Can Use Social Media to Build Community

As a brand, you have probably heard of community or fan engagement being referred to as the holy grail of social media marketing – a journey to reach, but so rewarding once achieved. Every sector and every niche has its own creative strategies to help

The Best Video Editing Apps for Better Social Media Content

Getting more video content on your social media pages is still one of the most effective ways to increase engagement and strengthen your brand’s presence. Now social media marketers have access to a great selection of video editing apps and content creation tools that are

Using Social Media Polls to Drive Engagement

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all

Food Events Marketing: Documenting Food & Drink Festivals on Social Media

Food events marketing features a rich menu of creative opportunities that tap into what makes such events so unique – the different cultures’ appreciation, combined with the ability to support authentic local producers being some of the main factors. The season of food events The

The Role of User-Generated Content in Hospitality Marketing: Turning Guests into Advocates

With the rise of short-form video content platforms like TikTok and the continuous popularity of visual content-based platforms like Instagram, the production and circulation of user-generated content has never been easier. How can this be utilised in hospitality marketing? The importance of user-generated content (UGC)