Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights
Is it time for your business to leverage Snapchat for marketing?
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
Essential Components of an Effective Social Media Policy
In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.
How to build a LinkedIn Employee Advocacy Program to grow your company page
Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do
Leadership in the Limelight: The Power of C-Suite Personal Branding
In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding
Social News April 2024 Round-Up
Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been
AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns
As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through
Improve Hashtags with Google Trends
Looking for ways to improve hashtags? Using Google Trends can help to identify key areas for improvement.
The Complete Guide to Carousel Posts on Every Social Network
Want to know how to make stunning carousel posts for all platforms? Here's how!
The Essential Dos and Don’ts for Social Media Marketing in 2024 [INFOGRAPHIC]
If you have a brand or business, knowing how to navigate the often-confusing world of social media marketing can feel like an uphill struggle. After all, there are so many things to keep in mind, do daily, and avoid like the plague that it can