Tips for Social Media

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

Improve Hashtags with Google Trends

Looking for ways to improve hashtags? Using Google Trends can help to identify key areas for improvement.

The Complete Guide to Carousel Posts on Every Social Network

Want to know how to make stunning carousel posts for all platforms? Here's how!

The Essential Dos and Don’ts for Social Media Marketing in 2024 [INFOGRAPHIC]

If you have a brand or business, knowing how to navigate the often-confusing world of social media marketing can feel like an uphill struggle. After all, there are so many things to keep in mind, do daily, and avoid like the plague that it can

Designing for Inclusivity: A Comprehensive Analysis of Accessibility in Social Media Graphics

In the constantly evolving world of social media, where visual content is king, the concept of inclusivity extends beyond just words, to encompass the very images, graphics, and videos that populate our feeds. Designing with accessibility in mind is not just a moral imperative; it’s

The 9 Deadly Instagram Marketing Mistakes [INFOGRAPHIC]

It feels like every day there are changes to Instagram’s mystical algorithm which means us marketers have to find new and innovative ways of using the platform. However, whilst the algorithm changes on an almost daily basis, there are a few universal things that NEED

How Does the Instagram Algorithm Work?

Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what

What to Look for in a Social Media Agency

Social media agencies can help propel your business to new heights, reaching a new audience of people ready to make a purchase. So, when looking for a social media agency to work with, it’s important that you find a team that has experience, expertise, solid

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