Tips for Social Media

Social Media Case Study: How Does Domino’s Use It?

It’s hard to hear the word “pizza” and not think of Domino’s, especially when they dominate the fast-food industry. In 2020 they generated ~44 billion US dollars of sales in the US alone, and in 2019, 82% of sales generated in the UK were through

Here’s How to Boost Your Social Media ROI [INFOGRAPHIC]

When you’re pumping money into social media marketing, your return on investment is one of, if not the, most important metrics you’ll be tracking. But when you’re putting in so much money and not seeing a huge return on investment, it can feel like you’re

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer: what is content? And, unfortunately, there is no simple answer. Content as a term is often used to refer to different things and acts as

The Essential Ingredients of an Organic Social Media Strategy [INFOGRAPHIC]

Growing on social media can be hard – it’s a long game that requires a lot of dedication and commitment. That’s why setting yourself up for success right off the bat is essential. In the infographic below we’ve got seven essential elements to include in

What is Social Media Optmisation - Cover

What is Social Media Optimisation, and how can I do it?

If you’re struggling to see any progress with your digital marketing efforts, it’s time to do some social media optimisation. The word “optimisation” often sounds scary, doesn’t it? The good news is that it doesn’t have to be! When we think of social media optimisation

10 Design Tips to Send Your Social Media to the Moon [INFOGRAPHIC]

As social media managers, we have to wear a bunch of hats and have a working knowledge of a whole range of disciplines. So naturally, our jobs involve a fair bit of design work! From putting together eye-catching ads, to creating visually appealing content for

Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy

Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a

How to Craft the Perfect LinkedIn Post [INFOGRAPHIC]

LinkedIn is a platform that has seen a huge rise in popularity in the last few years. Due to this boost in popularity, there are plenty of users looking to use it to grow their following. With so many people regularly posting content to LinkedIn,

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