Marketing

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic connections...

March 4, 2022

Branding, Influencer Marketing, Marketing, Social Media Guides

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media...

November 10, 2021

Marketing, Social Media

Our Guide to Email Marketing Mastery: Why Email Marketing?

Why Email Marketing? While social networks are oversaturated with messages, we subconsciously consider our email inbox as a place of solace, where most of the messages...

October 24, 2021

Marketing

Our Guide to Email Marketing Mastery: Building your Recipients

Building Your Email Marketing Recipients 1. Follow email marketing regulations 2. Gain sign-ups 3. Avoiding spam filters 4. Set delivery expectations Email marketing should be an integral part of most...

September 4, 2021

Marketing

Our Guide to Email Marketing Mastery: Constructing your Email

Constructing Your Email Marketing Campaign: > Creating objectives and goals > Identify your audience > Crafting a great message > Email structure and design > Email subject lines and A/B...

August 29, 2021

Marketing

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses...

August 17, 2021

Marketing

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia...

August 10, 2021

Expert Interviews, Marketing

Our Guide to Email Marketing Mastery: Analysing your Email Marketing Campaign

Email marketing should be an integral part of any digital marketing strategy, especially for small and medium-sized businesses. We’ve created our guide to email marketing...

August 2, 2021

Marketing

What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines...

May 25, 2021

Marketing

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very...

May 19, 2021

Marketing, Social Media, Social Media Guides