Tips for TikTok Marketing

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

How to Go Live on TikTok

If you’re looking for all the best tips and tricks to help you go live on TikTok, you’ve come to the right place! The past few years, TikTok has taken the world by storm, rapidly becoming one of the most popular social platforms. With over

TikTok Shop: A Giraffe Guide

In 2022, giving your customers a convenient way to buy your products is essential, and because of this, many brands are looking to set up a TikTok Shop. TikTok is the world’s largest short-form video-sharing platform, which naturally means it has a tonne of users.

How to Use TikTok for Small Business

Are you looking for a guide on how you can use TikTok to promote your small business? In our guide below, you can find out all you need to know, including some of our top tips! But first, what is TikTok…? Since its launch in

4 More Incredible TikTok Statistics You NEED to Know [INFOGRAPHIC]

Last year, we gave you our infographic containing five incredible tiktok stats, and this year … we’re doing the same again! TikTok is an ever-growing platform, so helpful and informative statistics are always handy to have in your toolbox. Did you know that TikTok users

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When

TikTok Marketing: The Giraffe Guide

TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is now the 7th most used social media platform in the world, with

5 Tips to Get on the TikTok For You Page (FYP)

TikTok originally launched back in 2017 and exploded into a viral platform at the end of 2019 and early 2020. Although it is more focused on individual content creators and casual users than big brands, using TikTok as a business is a great way to

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