Top 10 Reasons to Develop Employee Advocacy on Social Media Now [INFOGRAPHIC]
Not sure if you should introduce an employee advocacy programme? Here's why you should!
The Robots are Coming: Thinking Human-First to Maintain Authenticity in the Age of AI
the robots are coming Thinking human-first to maintain authenticity in the age of AI Something about the way robots are portrayed in the movies makes them both intriguing and a little terrifying. Two of my favourite movies demonstrate this ‘spectrum of scariness’ perfectly. On one
From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media
We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram
How to build a LinkedIn Employee Advocacy Program to grow your company page
Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do
Leadership in the Limelight: The Power of C-Suite Personal Branding
In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding
The Evolution of Marketing: From Product-Centric to Human-First [INFOGRAPHIC]
Digital marketing has seen a radical shift in approach and sentiment in the last decade. And now more than ever, audiences are craving authentic social media content. Let’s look at how marketing has evolved in recent years, and why human-first is the future. Product-Centric Marketing