Tips for Human First Marketing

Encouraging Meaningful UGC from Students and Alumni

In this blog post, you will find out practical frameworks for encouraging UGC from students and alumni in Education marketing, sourcing and using student voices to build credibility and connection. The current shift in consumer behaviour Trust is arguably the most valuable currency that we

FinTech Marketing: How Fintech CMOs Can Make LinkedIn Actually Work

In this blog post, you will learn top strategic FinTech marketing moves to stop the scroll and start meaningful engagement with decision-makers on LinkedIn. The current social media landscape of uncertainty and distrust It is no understatement that even the largest-scale of industries and conglomerates

Why I Wrote “Human-First Marketing: The Art of Being Seen, Trusted and Remembered”

Growing up, I was that kid who devoured books like other children consumed sweets (well, I also devoured sweets too). My passion for learning weirdly didn’t appear until I finished school. I discovered non-fiction and didn’t look back; absorbing everything from biographies to business memoirs,

The Ultimate Guide to Marketing an Event: From Buzz Creation to Post-Event Engagement

Events present marketers and agencies with an endless pool of content opportunities. Marketing an event, whether it is a music show, a sports match or an educational webinar, can be a strong addition to any marketing strategy. Moreover, the means and platforms to help you

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Capturing the Moment: Strategies for Documenting Event Attendance on Social Media

Events provide a unique opportunity to create content. Whether doing it live or storing it for future use, events are not to be ignored as a fertile ground for great content. Events generally involve many stakeholders – employees, customers, partners and sometimes competitors – getting

Top 10 Reasons to Develop Employee Advocacy on Social Media Now [INFOGRAPHIC]

Not sure if you should introduce an employee advocacy programme? Here's why you should!

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The Robots are Coming: Thinking Human-First to Maintain Authenticity in the Age of AI

the robots are coming Thinking human-first to maintain authenticity in the age of AI Something about the way robots are portrayed in the movies makes them both intriguing and a little terrifying. Two of my favourite movies demonstrate this ‘spectrum of scariness’ perfectly. On one

From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media

We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding