— Influencer Marketing for brands with great cultures
Influencer
Marketing Agency
14+ years | 500+ brands | UK & Global
14+ years | 500+ brands | UK & Global
— Our human-first approach to influencers
Influence works when trust feels earned.
Strong influencer marketing does not start with follower counts, rate cards or a list of available creators. It starts with fit: the people your audience already listens to, the communities they have built and the role your brand can credibly play in their world.
As a social media and influencer marketing agency, our job is to find creators who make sense for your brand, your audience and your objectives, then shape collaborations that feel natural rather than forced. We look beyond vanity metrics to understand relevance, trust, content quality, audience behaviour and commercial potential.
That is what makes a human-first influencer approach different. It gives your brand access to attention through people, stories and relationships, not just paid placements that disappear the moment the campaign ends.
We meticulously selected influencers whose values aligned with Sebamed’s commitment to skin health and wellbeing. By partnering with influencers who genuinely believed in the brand, we created authentic and relatable endorsements that resonated with Sebamed’s audience.
Engagements on target platforms.
Impressions from target audience.
Engagement rate from influencer content.
— the influencer challenge
You're working with creators, but they're not achieving results.
There’s nothing more frustrating than spending the time to research creators and influencers, writing briefs, scheduling multiple meetings, and reviewing creatives only for the final content to… not achieve anything.
This is a common problem with brands trying to work with influencers, and one that’s hard to solve without the right systems in place.
We take everything off your hands, from taking the time to write a comprehsive content brief to deep influencer research, all the way to final approval on content and then ongoing analysing of content performance.
The result is influencer campaigns perfectly aligned with style, tone and goals, speaking to the right audience of people we know will resonate with the brand.
Seen enough to have a conversation?
No pitch. Just a straightforward chat about your goals and whether we're right for you.
Award-winning influencer marketing.
— Creative Services
Creative services for social media
From idea to finished asset: a creative agency built for established brands.
01
Strategy
We build influencer strategies around your audience, goals and brand fit, helping you choose the right creators, campaign shape and measures of success before outreach begins.
02
Campaign Management
We manage influencer campaigns end to end, from creator sourcing and briefing to approvals, posting, reporting and keeping every collaboration moving properly and on time.
03
TikTok Shop
We help manage TikTok Shop affiliate activity, from finding the right creators to briefing, product seeding, tracking performance and keeping sales-focused content moving.
04
Brand Ambassadors
We help build and manage ambassador programmes that keep creators engaged, briefed and motivated, turning trusted long-term relationships into consistent brand reach.
What's possible with better creative?
Relevance
Reach people already likely to care.
Credibility
Show up through voices people believe.
Advocacy
Turn creators into genuine brand champions.
Action
Move attention towards clicks, visits and sales.
— Our influencer marketing process
The right influencers for you and your brand.
We do not start with a fixed roster and work backwards. We start with your brand, your audience and the people they already trust, then find creators who genuinely fit the campaign, the community and the commercial goal.
— Start with a influencer audit
Is your influencer marketing working?
A focused one-off audit of your influencer marketing, reviewing your choice of creators and raising missed opportunities, built to show what’s working, what’s weak and where to improve next.
— FAQ
Ask us
anything
The questions we hear most about our work as an influencer marketing agency.
What does an influencer marketing agency actually do?
An influencer marketing agency helps you find, brief, manage and measure creator partnerships. We handle the strategy, sourcing, outreach, negotiation, campaign management and reporting, so influencer marketing becomes structured work rather than a pile of DMs and spreadsheets.
How do you choose the right influencers for our brand?
We start with your brand, audience, product and goals, then look for creators who genuinely fit. We assess audience relevance, content quality, engagement, credibility, tone, values and commercial potential, not just follower count.
Do you already have influencers on your books?
We are not interested in forcing your brand into a fixed roster. We source creators around your campaign and your audience, so you get influencers who make sense for you, not just whoever happens to be available.
Do you work with micro-influencers or larger creators?
Both. We work with influencers of all sizes, from nano to mega. The right choice depends on your goal, budget, category and audience. Sometimes, a smaller creator with a highly relevant community is far more valuable than a bigger name with a vague audience and an expensive invoice.
Can you help with TikTok Shop affiliates?
Yes. We can help manage TikTok Shop affiliate activity, including creator outreach, product seeding, briefing, tracking performance and keeping affiliate content moving. This is especially useful for brands that want influencer content tied more directly to sales.
How do you make influencer content feel authentic?
The fit has to be right first. Then the brief needs to be clear without strangling the creator’s own voice. We give creators enough direction to protect the brand, but enough freedom to make the content feel natural to their audience.
How do you measure influencer marketing performance?
We measure performance based on the goal of the campaign. That could include reach, engagement, clicks, sales, affiliate performance, content quality, audience response, usage value and learnings for future campaigns.
— thinking about influencer marketing
Ideas worth reading.
Explore a selection of our articles and research that we do as an influencer marketing agency.
Rethinking Influencer Briefs in Skincare Marketing
The Role of Influencers in Personal Care Marketing: How to Build Authentic and Effective Campaigns
Why Human-First Social Strategy Wins in 2026 (And How to Do It Right)
Better influencer marketing begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.