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Tips for Social Media

Six Social Media KPIs You Have to Track [INFOGRAPHIC]

When it comes to social media, measuring and recording various KPIs will ensure you’re on track with your digital marketing efforts. These KPIs will help you to understand what is and isn’t working, and inform your decisions when making changes to your strategy. The KPIs

Writing Captions That Will Stop An Audience Scrolling

A strong caption has the ability to make or break a post. It can inspire, draw followers in, increase your reach and engagement and help create a more personal connection to your community. Captions also play a crucial part in delivering your desired message and
social-media-news-roundup-february-2022

Social Media News Roundup February 2022

Where did February go? We’ve been so busy keeping on top of social media news that it’s gone by in a blur. We hope everyone is seeing increasing success with all their social media strategies and seeing them go from strength to strength heading into
Social Media News Roundup November 2021

Social Media News Roundup November 2021

Welcome back, we hope you have had a fun and productive November, enjoying a few firework displays and Black Friday deals. We’re back with our social media news update for November 2021, bringing you the latest incoming changes and updates to your favourite social media
How to use social media to discover more about your audience

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media is the perfect platform for discovering insights about your target audience, such as where they’re most active and what they
Social Media News Roundup October 2021

Social Media News Round up October 2021

October is here! Full of colder weather, darker nights and things that go bump in the night. Never fear though as Giraffe are here to brighten your day with our monthly social media news update. So gather round, wrap up warm and grab a hot
The five best autumn social media campaigns ever

The 5 Best Autumn Social Media Campaigns Ever

A comprehensive social media strategy typically includes seasonal content depending on the time of year, recurring events, national days, and more. However, seasonal social media campaigns can be difficult to get right. Brands need to stay recognisable with their followers yet stand out from the
ten ways to refresh your instagram marketing strategy

10 Ways to Refresh Your Instagram Marketing Strategy

Is your Instagram looking repetitive and tired? Are you struggling to come up with new ideas for your Instagram marketing strategy? Instagram marketing is fast-paced, especially as more new features are released, and changing your strategy is essential to stay relevant on the platform. But

Debunking Five Common Social Media Myths [Infographic]

Although many businesses and brands can now clearly see the power of social media marketing, it’s not without its myths. From believing your customers aren’t on social, to thinking you have to join every social platform in order to be successful, we debunk the five
What is Social Media?

What is Social Media?

In the age of the internet, social media is a common term that most people have come across. It has infiltrated our lives and changed our everyday routines and business strategies. Still, there are people out there who don’t truly understand social media. So –