When it comes to social media, measuring and recording various KPIs will ensure you’re on track with your digital marketing efforts. These KPIs will help you to understand what is and isn’t working, and inform your decisions when making changes to your strategy.
The KPIs in the infographic below include:
- Shares, Comments/Replies, Saves
- Engagement Rate
- Social Share of Voice
- Return on Ad Spend
- Conversion Rate
- Issues Resolved
Check out the full infographic below!
Plus, for even more information on these KPIs, check out our full blog post here!