Skip links
let's talk social
Giraffe Social

Tag: Influencer Marketing

How to Find the Perfect Travel Influencer

Finding the perfect travel influencer whose values resonate with yours, and whose content is not only pretty but delivers on your goals, can be a challenge. Influencer marketing is a great opportunity for travel brands with plenty of influencers out there waiting to showcase your brand. 84% of millennials and Gen
the 4ms of influencer marketing

The 4 Ms of Influencer Marketing

The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing is an excellent way of
gymshark social media case study

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from their expansive, creative social media
making authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they
does influencer marketing work for b2b companies?
Tags

Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired to purchase based on what
Influencer Marketing: The Giraffe Guide
Tags

Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s