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Tag: Influencer Marketing

How to Build a Successful Influencer Marketing Campaign

How to Build A Successful Influencer Marketing Campaign

The rise of influencer marketing is showing no signs of slowing down. In fact, influencer marketing campaign spend increased by $8 billion from 2019 to 2020, with the industry looking to be worth $15 billion by 2022.  Over the years, influencer marketing has expanded from celebrity endorsements and dedicated bloggers
- Influencer Marketing Mistakes to Avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of Influencer Marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. At Giraffe, we’re veterans in the Influencer Arena. That’s why we want to help you avoid a few common missteps businesses make in

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. If you’re looking to find the best influencers for

A Guide to the Different Types of Influencer

If you’ve ever been on Instagram you’ll have at least a vague idea of the term influencer. If you really want to try your hand at Social Media marketing, it’s definitely going to be beneficial to know about the different types of influencer. That’s why we’ve put together this handy-dandy
Header Image about Influencer Lucy Bennett
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Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social Media Podcast and has been
Emily Jenkins our interviewee

Social Media Expert Interview: Emily Jenkins

This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and what she thinks the future of Social Media will look like. Read the full interview for more. This interview has been transcribed from a video
Five types of influencer [Infographic]

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top of his academic duties in

How to do Social Media for Garden Centres

It’s time for another handy social media guide! This time, we’re getting green-fingered with a few handy hints on how to get to grips with social media for garden centres and nurseries. Gardening has had a pretty dramatic makeover in recent years. A hobby that was previously seen as something
Instagram Influencers

What are Instagram Influencers?

Influencer Marketing is rising in popularity as more and more businesses and individuals pair up to promote products and services. It’s a marketing trend that has grown and evolved as brands have seen the benefits of having ambassadors and influences on their side. One of the largest platforms for influencers