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If you've ever been on Instagram you'll have at least a vague idea of the term influencer. If you really want to try your hand...
Before we dive into a Gymshark social media case study, let's consider where it all began. Starting life in 2012 as a garage-based screen printing...
This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice...
This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and...
![Five types of influencer [Infographic]](https://www.giraffesocialmedia.co.uk/wp-content/uploads/2020/07/Infographic-Influencer-Marketing-Guides-Influencer-Types.jpg)
You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content...
This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We...
It’s time for another handy social media guide! This time, we’re getting green-fingered with a few handy hints on how to get to grips with...
Influencer Marketing is rising in popularity as more and more businesses and individuals pair up to promote products and services. It’s a marketing trend that has...
Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a...
A short while ago, the phrase social media influencer didn’t exist. Now, it’s a job title and an attractive occupation to young people who want...
