Influencer Marketing Tag

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign...

February 12, 2021

Influencer Marketing

A Guide to the Different Types of Influencer

If you've ever been on Instagram you'll have at least a vague idea of the term influencer. If you really want to try your hand...

February 4, 2021

Influencer Marketing

Gymshark: How Do They Use Social Media?

Before we dive into a Gymshark social media case study, let's consider where it all began. Starting life in 2012 as a garage-based screen printing...

November 29, 2020

Social Media Case Studies, Social Media Guides

Header Image about Influencer Lucy Bennett

Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice...

September 1, 2020

Expert Interviews

Social Media Expert Interview: Emily Jenkins

This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and...

August 5, 2020

Expert Interviews

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content...

July 14, 2020

Infographic

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We...

June 19, 2020

Expert Interviews

How to do Social Media for Garden Centres

It’s time for another handy social media guide! This time, we’re getting green-fingered with a few handy hints on how to get to grips with...

June 10, 2020

Social Media Guides

What are Instagram Influencers?

Influencer Marketing is rising in popularity as more and more businesses and individuals pair up to promote products and services. It’s a marketing trend that has...

October 7, 2019

Influencer Marketing

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a...

September 27, 2019

Social Media