Influencer Marketing - Giraffe Social

Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired to purchase based on what

Affiliate Marketing Expert Interview with Virginia Rizzi

affiliate marketing

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for affiliate marketing in the future.

influencer engagement

Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer marketing allows you to tap into the engaged audiences of key influencers in your industry that you may not otherwise reach. Choosing the right influencer for your brand is a tricky task; the average social media user is led to believe that influencers with more followers are better or

brand

Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s

celebrity influencer

How to Build A Successful Influencer Marketing Campaign

The rise of influencer marketing is showing no signs of slowing down. In fact, influencer marketing campaign spend increased by $8 billion from 2019 to 2020, with the industry looking to be worth $15 billion by 2022. Over the years, influencer marketing has expanded from celebrity endorsements and dedicated bloggers

Explained

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of influencer marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. Influencer marketing is one of the best ways, when done correctly, to build trust and create authentic content. It helps reach audiences in

audience

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. The volume of creators can make the space feel

Header Image about Influencer Lucy Bennett

Expert

Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social Media Podcast and has been

Emily Jenkins

Social Media Expert Interview: Emily Jenkins

This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and what she thinks the future of Social Media will look like. Read the full interview for more. This interview has been transcribed from a video

audience

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer

Tag: Influencer Marketing

Does Influencer Marketing Work for B2B Companies?

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