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Tag: Explained

making authentic content for social media

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they
influencer marketing mistakes to avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of influencer marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. Influencer marketing is one of the best ways, when done correctly, to build trust and create authentic content. It helps reach audiences in

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for

Are Smartphones Controlling Our Shopping?

  Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and ease. Not only can we

What is Snapchat?

Snapchat is a photo and video-messaging app available on iOS and Android smartphones.  It allows you to send a photo or up to 9 seconds of video, but once opened by the recipient, it is only available for a maximum of 10 seconds before it disappears – forever. Snapchat is
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Why the ‘Share a Coke’ Campaign is Pure Genius.

Let’s be honest, how many of us, even though we don’t want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought it just because it’s there? Yea, I’m sure there are a few of us. The personalised

What is Flickr?

Flickr is a photo management based social network that allows users to share their photos with their friends or with the whole world if they wish!  It was created in 2004 and bought by Yahoo in 2005.  In 2011, a report said that the site had over 50 million members.

Facebook Introduces ‘Graph Search’

  Last week Facebook unveiled a new feature called ‘Graph Search’ to help boost users’ search experience on the Social Network… Facebook Graph Search is a new facility to help users search connections and more on Facebook. Although Mark Zuckerberg has denied this being a step towards competing with Google

The Most Important Social Media Lesson: Content Is King

  Since Bill Gates wowed the world with ‘content is king’ in 1996, it’s only recently with the #digitalboom that businesses are noticing the importance of strong content as a winning social media strategy. Good content evolves your target audience. They want significant information, continuing discussions and helpful guidance. So,
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What is Soundcloud?

  Soundcloud is pretty widely known these days and has become a bit of a household name. It is a website that allows unsigned artists to distribute their music online, on a platform where people are looking for new music. It’s a website that was started in Sweden, but was