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Tag: Advertising

what is banner advertising

What is Banner Advertising and Does it Work?

If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click on one, you’ll be taken
Facebook ads manager

Facebook Ads Manager: The Giraffe Guide

Want to know how to get to grips with Facebook Ads Manager? You’ve come to the right place! Facebook is one of the top dogs in the social media world. The platform has over 2.41 billion monthly active users as of June 2023, so that’s a giant pool of people
McDonalds social media case study

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social Media: The Stats Established as
sponsoring instagram posts

Sponsoring Instagram Posts: Our Top Tips

Sponsoring Instagram posts is one of the best ways to grow and promote your business. Its focus on visual elements makes it different to other social platforms, so it stands apart from the rest. Instagram for Business boasts many useful features such as access to metrics, ad campaigns, shoppable products,
Viral Video Marketing Using Social Media

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form video content and remixing. With
Social Media News Roundup June 2020

Social Media News Roundup: June 2020

In social media news this month, Twitter gives everyone a voice, Google is Keen for everyone to share their passions and Facebook runs into trouble. It’s time for another Giraffe news roundup! Facebook Test Mobile Dark Mode Facebook this month finally rolled out their mobile dark mode to selected users,

Easy Ways to Use Pinterest to Build your Business

Pinterest is a social media site with a difference. A cross between a giant visual search engine and a digital pinboard, it has the power to take your company to the next level. But why, and how, should you use Pinterest to build your business? Pinterest is a smart combination
Social Media News

Social Media News Roundup: August 2019

In social media news this month, Twitter creates a search bar for its direct messages feature, Facebook allows you to see and control all the data they have collected from external websites and apps and Instagram trials a new way for users to experience ads in the Stories feature. Twitter’s
advertise on instagram

How to Advertise on Instagram: The Giraffe Guide

We live in an era when taking a photo of your food before eating it is the norm, the word ‘Instagrammeable’ has become an accepted and regularly used adverb and the commute from home would be a lonely journey without viewing our friends’ photos of their lunch  they had that
Social Media Marketing Agency

How to Pick a Social Media Marketing Agency

Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media marketing to an agency can