If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click on one, you’ll be taken
McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social Media: The Stats Established as
Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form video content and remixing. With
In social media news this month, Twitter gives everyone a voice, Google is Keen for everyone to share their passions and Facebook runs into trouble. It’s time for another Giraffe news roundup! Facebook Test Mobile Dark Mode Facebook this month finally rolled out their mobile dark mode to selected users,
Pinterest is a social media site with a difference. A cross between a giant visual search engine and a digital pinboard, it has the power to take your company to the next level. But why, and how, should you use Pinterest to build your business? Pinterest is a smart combination
In social media news this month, Twitter creates a search bar for its direct messages feature, Facebook allows you to see and control all the data they have collected from external websites and apps and Instagram trials a new way for users to experience ads in the Stories feature. Twitter’s
We live in an era when taking a photo of your food before eating it is the norm, the word ‘Instagrammeable’ has become an accepted and regularly used adverb and the commute from home would be a lonely journey without viewing our friends’ photos of their lunch they had that
Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media marketing to an agency can