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How to Advertise on Instagram: The Giraffe Guide

We live in an era when taking a photo of your food before eating it is the norm, the word ‘Instagrammeable’ has become an accepted and regularly used adverb and the commute from home would be a lonely journey without viewing our friends’ photos of their lunch they had that

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Should My Business Be Using Promoted Tweets?

Twitter has often taken the backseat with its tools when it comes to advertising, especially compared to the likes of Facebook and Instagram. However, it seems people have underestimated the social media platform as it has lots of different ways to advertise and promote your business that could be hugely

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5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something

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