Skip links
let's talk social
Giraffe Social

Tag: Advertising

difference between marketing and advertising

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for a new product or idea
video content social

How Should I Use Video Content on Instagram?

It’s hard now to imagine a world without video content on Instagram, as it’s become a popular platform to share fitness tips, new product launches and reveal the gender of users’ babies all over the world. However, with social media forever growing and evolving it can be hard to keep
Tags

Should My Business Be Using Promoted Tweets?

Twitter has often taken the backseat with its tools when it comes to advertising, especially compared to the likes of Facebook and Instagram. However, it seems people have underestimated the social media platform as it has lots of different ways to advertise and promote your business that could be hugely
what advertising type is best for me?
Tags

What Advertising Type is Best For Me?

As the advertising world of Facebook and Twitter evolve and improve, it can be hard to decide what advertising type is best for your business, especially if you’re just starting out on the social media platforms. Each ad has a specific goal and different ads will deliver different objectives, so
LinkedIn
Tags

A Guide To Social Media For Your Business In 2019: LinkedIn

In the last part of our four-part guide to social media for your business in 2019, we look at LinkedIn and all the tips, advice and insight on the social media site that can help advance your business in the digital world. LinkedIn is unlike the social media sites we
Instagram
Tags

A Guide To Social Media For Your Business In 2019: Instagram

Social media sites update and change their features every week, so it can be difficult to know what will work for your business, as there could be a new tool that would be beneficial to your company, that you don’t even know about yet. In the third part of our
Social Media
Tags

A Guide To Social Media For Your Business In 2019: Twitter

Social media marketing can help aid you in your business journey, especially with goals and objectives such as conversions, building brand awareness, creating website traffic and improving and building relationships with customers. Our four-part guide to social media for your business in 2019 continues with the next big social media
Social Media
Tags

A Guide to Social Media for Your Business in 2019: Facebook

Social media evolves and changes every second. It’s a 24/7 environment that never sleeps. It can be hard to keep up with the ever-changing social media world, especially when you also have to take care of your business too. That’s why we’ve created a four-part guide to social media for

Snapchat Introduces Enhanced Goal-based Bidding for Ads

Snapchat have begun giving advertisers a greater variety of options for how they bid on ads via its API. The new upgrade is called goal-based bidding and makes use of machine learning technology in order to allow users to make ads more relevant to their own goals. In a move

Are Tesco Damaging Their Reputation with Social Media Sarcasm?

  wTesco have their fair share of followers online, particularly on Twitter – their ‘Tesco Mobile’ account currently has over 73 thousand followers alone. The supermarket giant have a great deal of customers tweeting to them with queries, ranging from requests for assistance with certain products, store locations or some