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Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand

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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market

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Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s

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10 Ways to Increase Engagement [Infographic]

Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to

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The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.

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Ten More Amazing Social Media Stats [Infographic]

Can’t get enough of social media stats? Neither can we – that’s why we’ve made yet another handy infographic to round up ten more fascinating facts about all things social. Read on to find out: What percentage of brands say social media helped with their exposure How many Twitter accounts

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The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it

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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?

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Should I Use Hashtags on Twitter?

Hashtags are still a popular way to generate engagement and buzz around your brand. However, since they first entered our social media lives, times have progressed and the amount of characters you’re allowed in a tweet has changed, so how exactly should you be using hashtags on Twitter? What is

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How to Stand Out on Instagram

With all these brands and businesses standing in the spotlight, it can be hard to push your way into centre stage on Instagram. However, with some simple tricks and profile optimisation, you can have the standing ovation you deserve and bring the Instagram house down. The Basics Although it may

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