Skip links

How to Stand Out on Instagram

With all these brands and businesses standing in the spotlight, it can be hard to push your way into centre stage on Instagram.

However, with some simple tricks and profile optimisation, you can have the standing ovation you deserve and bring the Instagram house down.

The Basics

Although it may sound simple, making sure you’ve filled out every aspect of your Instagram profile should be the first thing you do. It can be easy to miss a part out, so make sure your company address, link to your website and description are all up-to-date and relevant.

Include some branded hashtags in your bio that people can use when posting pictures of your products or videos of them using your service. We live in a world where everything has to be quick and snappy so make every word in your bio count – make sure you get across what your business does within the first few words.


You have to ensure that every image you post is of high quality, interesting and relevant. There’s no point posting a blurry picture of a wardrobe, when you’re a tea company, unless of course, it’s relevant – there must be a ‘Brew Your Tea in A Wardrobe Day’ celebrated somewhere in the world.

Make sure you add the location of your shop, office or services in every image you post.

Tag businesses you’re associated with, the brands you use and the people in the photos. Tagging gets you noticed and very likely, the person tagged will interact with the post too, generating even more engagement and reach.

Engage with Others

Make sure you are replying to every comment on your Instagram post as each one is an opportunity to gain a customer or attract someone else that may be interested in your products or services.

You should also be commenting and liking other people’s posts too, especially if they could become a brand ambassador or influencer for your business. Make sure you follow relevant people in the industry that you can interact with, as well as companies you work with too.


Of course, one of the greatest ways to get your photos and videos noticed on Instagram is by hashtagging. However, make sure all your hashtags are relevant and consistent. Try to keep to the same set but include new hashtags that are applicable to the new post.


Use the Instagram’s Stories feature to your business’s advantages by adding to your Story every time you post something new on your feed. For example, if you’ve just uploaded a new picture, tell the world by adding a screenshot of the image with the words ‘New Post Alert’ plastered all over it. Also, go Live when you can to show your followers how your business works, if you’ve got a new product or if you have news to share.