Skip links
let's talk social
Giraffe Social

Tag: Expert

Header Image about Influencer Lucy Bennett
Tags

Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social Media Podcast and has been

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top of his academic duties in
Vita Kadile interview
Tags

Interview: Vita Kadile

Vita Kadile is an Assistant Professor (Lecturer) in Marketing at Leeds University Business School, UK, where she also earned her PhD in Entrepreneurial Marketing with University of Leeds scholarship. Her research interests include cognitive and behavioural entrepreneurship, as well as international and strategic marketing. Vita’s research has been published in internationally renowned academic journals, such
patrick barwise

Patrick Barwise: Becoming A Marketing Leader

Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His last book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published by McGraw-Hill in September 2016. Patrick Barwise

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for
Tags

Social Media Expert Interviews: Amy Jo Martin

  Amy Jo Martin founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

Social Media Expert Interviews: Guy Clapperton

   It is time for another Giraffe Expert Interview, which this week is with Guy Clapperton. Guy speaks regularly on social media and did so in seven countries in 2011. He has written two books on the subject, “This Is Social Media” and “This Is Social Commerce”. He has also
Tags

Social Media Expert Interviews: Dave Kerpen

  This week saw us chat with one of our favourite authors on the subject of Social Media, Dave Kerpen. Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife and

Social Media Expert Interviews: Renee Blodgett

  This week Giraffe had a bit of chit chat with Renee Blodgett, the founder of Magic Sauce Media, a social media, branding, marketing & PR consultancy focused on small businesses from around the world. As one of the first bloggers in the industry, she has been writing for over 15 years
Tags

Social Media Expert Interviews: Sarah Worsham

  This week Giraffe have had yet another interview with a top social media mind. This week we were lucky enough to speak with Sarah Worsham. Sarah is the CEO of Sazbean Consulting – a Michigan based web strategy company. They help companies & organisations grow online by creating digital strategies