Samuel Stroud - Giraffe Social

hotel

When, Where and Why People Engage With Airline Content

For many travellers, the holiday experience starts long before a flight is booked. Social media fuels early excitement, offering a space to explore destinations, imagine hotel stays and picture poolside drinks. For airlines, and other brands focused on travel and experiences, understanding when, where and

brand

Brand Consistency on Instagram: Why It Matters and How to Get It Right

In 2025, consistency is still one of the biggest secrets to building a strong, memorable brand – especially on Instagram. Your brand is more than just your logo or colour palette; it’s the entire experience your audience has when they interact with your business online.

case studies, Influencer Marketing, infographic, social proof, testimonials, ugc

case studies

A Guide to Social Proof: The Difference Between Testimonials, Influencer Marketing, UGC, and Case Studies

Social proof is essential for brands looking to convince its customers to make a purchase, subscribe to a newsletter, or anything else. From reviews on e-commerce sites to case studies in B2B sales decks, the opinions and experiences of others directly influence how people perceive

infographic

How Pinterest SEO Works: An Infographic Breakdown of Key Strategies

Pinterest has evolved far beyond a simple platform for collecting pretty pictures and recipe ideas. With over 537 million monthly active users searching for inspiration, products, and solutions every month, Pinterest has become one of the world’s most powerful visual search engines. Understanding Pinterest SEO

app

The Best Video Editing Apps for Better Social Media Content

Getting more video content on your social media pages is still one of the most effective ways to increase engagement and strengthen your brand’s presence. Now social media marketers have access to a great selection of video editing apps and content creation tools that are

choosing fonts

Typography That Performs: Choosing Fonts for Social Media Impact

Choosing fonts that work is an essential part of ensuring your social media graphics successfully communicate your message to your audience. A social media manager is two parts analyst and one-part creative designer, with a sprinkling of customer care expertise thrown in too. To succeed

advertising trends

Social Media Advertising Trends: A Visual Look at What’s Shaping the Future

Social media advertising trends are evolving at lightning speed. If you’re working with a brand on social media, it’s your job to stay on top of all the changes coming your way. The risk of not evolving with the times is being left behind. This

Pinterest

Get More Clicks from Pinterest with These Proven Tactics

Are you looking for ways to generate Pinterest traffic? This guide will show you exactly how! Pinterest continues to be one of the most powerful and overlooked platforms for marketing and driving targeted traffic to your website. However, with over 500 million active users per