Samuel Stroud - Giraffe Social

choosing fonts

Choosing Fonts for Impactful Social Media Graphics

Choosing fonts that work is an essential part of ensuring your social media graphics successfully communicate your message to your audience. A social media manager is two parts analyst and one-part creative designer, with a sprinkling of customer care expertise thrown in too. To succeed

NatGeo

How Do National Geographic Use Social Media

The National Geographic Society is a “global non-profit organisation committed to exploring and protecting our planet.” Founded back in 1888, the National Geographic Society and its long-running self-titled magazine, National Geographic, continue to this day to pursue the mission “to increase and diffuse geographic knowledge

content creation

The Dos and Don’ts of Using User-Generated Content on Social Media [INFOGRAPHIC]

For brands and businesses, having the bandwidth to be putting our high-quality content every single day is just something that’s not feasible. When you also have to handle the hectic day-to-day of running a business, as well as creating content, it can all too quickly

content creation

5 Design Tips for Creating Stunning Social Media Graphics [INFOGRAPHIC]

Graphic design is a tricky thing to master, but if you want to have a successful social media strategy that helps you to grow your brand online, knowing how to make high-quality content is essential. In our infographic below, we’ve outlined some of our favourite

AOL

Who Coined The Term ‘Social Media’ First?

If you’ve ever found yourself pondering the question “what is social media?”, you may have also wondered who first coined the term. Well, the term ‘Social Media’ is very much the buzz phrase of a generation: it is used millions of times a day, generates

corporate marketing

The 4 Ms of Influencer Marketing

The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing

12 design principles

Hierarchy in Design: Using It To Create Better Content

When it comes to creating good content, you need to have an understanding of hierarchy in design. Simply put, hierarchy is the organised order of importance of elements within a composition. On social media, you typically have about six seconds to grab someone’s attention and

go live on tiktok

How to Go Live on TikTok

If you’re looking for all the best tips and tricks to help you go live on TikTok, you’ve come to the right place! The past few years, TikTok has taken the world by storm, rapidly becoming one of the most popular social platforms. With over

Email Marketing

How to Avoid Email Spam Filters [INFOGRAPHIC]

Is email a key part of your marketing strategy? If so, you know how annoying it can be when your efforts don’t bare any fruit. Part of the reason for this could be that your blasts aren’t even being seen! There’s a chance they may

Social Media

Social Media Case Study: Four Businesses That Use Social to Thrive

In our social media case study collection, you can see a quick overview of how some of the world’s biggest businesses use social media to thrive. You’ll learn how Tesco, Disney, Costa Coffee, and Amazon all use social media to achieve their objectives. Additionally, we

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Author: Samuel Stroud