Samuel Stroud - Giraffe Social

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AIDA model

AIDA Model Explained: Attention, Interest, Desire, Action (With Examples)

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

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content creation

Using Rhythm in Your Social Media Content [INFOGRAPHIC]

In the world of graphic design, there are twelve primary principles, or underpinning rules, that allow design products to effectively convey a message to the reader. These principles allow graphic designers, content creators, and really anyone working with a visual medium, to create high-quality, compelling

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content calendar

10 Simple Steps to Creating a Content Calendar for Your Brand [INFOGRAPHIC]

Creating a content calendar is a crucial step towards building a consistent and impactful social media presence for your business. Here’s a simple 10-step guide to help you craft an effective content calendar for your business on social media! Be sure to scroll all the

Content Repurposing Maximising the Value of Your Marketing Assets

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content creation

Content Repurposing: Maximising the Value of Your Marketing

How does content repurposing benefit your brand, and how do you do it? In this guide, we’re going to dive into the world of repurposing content on social media.

The Buyer’s Journey How to Reach Your Audience At Every Stage

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buyer's journey

The Buyer’s Journey How to Reach Your Audience At Every Stage [INFOGRAPHIC]

The Buyer’s Journey is a metaphorical path that your customers will take when considering a purchase of your product or service. It comprises of four stages: Awareness, Consideration, Decision, and finally Retention. When crafting your marketing strategy, it’s important that you’re keeping The Buyer’s Journey

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carousel design

The Complete Guide to Carousel Posts on Every Social Network

Want to know how to make stunning carousel posts for all platforms? Here's how!

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narrative marketing

Narrative Storytelling in Social Media: Building Brand Identity

In the ever-evolving landscape of social media, the art of narrative storytelling has become an indispensable tool for brands aiming to forge a compelling and lasting identity. With fleeting attention spans and high content saturation, the need for a narrative that captivates and resonates with

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Social Media Strategy

The Essential Dos and Don’ts for Social Media Marketing in 2024 [INFOGRAPHIC]

If you have a brand or business, knowing how to navigate the often-confusing world of social media marketing can feel like an uphill struggle. After all, there are so many things to keep in mind, do daily, and avoid like the plague that it can

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diversity

Designing for Inclusivity: A Comprehensive Analysis of Accessibility in Social Media Graphics

In the constantly evolving world of social media, where visual content is king, the concept of inclusivity extends beyond just words, to encompass the very images, graphics, and videos that populate our feeds. Designing with accessibility in mind is not just a moral imperative; it’s

Mobile-First Design for Social: Creating Thumb-Stopping Visual Experiences

In today’s ever-connected digital era, where our smartphones have become an extension of ourselves, creating social content with a mobile-first design approach is no longer an option: it’s a necessity. Mobile devices have taken centre stage in our lives, and social media platforms have adapted

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