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Tag: Facebook

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement.  At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
Facebook ad types

The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]

You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that allow marketers to tailor campaigns
disney social media case study
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Disney Social Media: How Does Disney Use Social to Promote Itself?

Disney and social media, as you might expect, have a very close relationship. It goes without saying that people love Disney, so it’s only natural that the brand would want to capitalise on that on soical media. In our case study, we’re going to look at how Disney uses social
What is Social Media Community Management Cover Image

What is Social Media Community Management?

If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide to effective social media community