How Finance Brands Can Use Creative to Simplify Complex Products
Discover how finance brands can use creative to simplify complex products like pensions, mortgages, and investments through clear design and copywriting.
The Visual Identity Mistakes That Are Costing Property Brands Listings
Visual Identity is the first impression a potential vendor gets of your brand. We explore what separates good from bad and how to use it to secure listings.
Beyond The Product Shot: How Ethical Beauty Brands Are Telling Stories
Most luxury beauty content is just an image of the product or packaging. It looks good and it fits the aesthetic but it doesn’t actually say much and it can be seen as overdone. Things have started to change as brands want to stand out in a competitive market. It’s
Personal Branding: What It Is And Why It’s Important
In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in the case of most companies,
Great Tips to Kick Start Your Content in 2023 [INFOGRAPHIC]
Ready to give your social media content a refresh? A content review is a useful opportunity to keep what is working, improve what is not and try something new. Our infographic brings together five principles for creating useful, distinctive and shareable social content. Check out the full infographic below: Five
The Anatomy of Social Media Graphics [INFOGRAPHIC]
Want to take your social media marketing to the next level? If so, it’s important to know how to create graphics that represent your brand clearly and consistently. In our infographic below, we’re looking at the most common forms of social media graphics and the role each one plays. Check
A Simple Branding Checklist for Your Business [INFOGRAPHIC]
We know that creating a brand is hard work. Without some helpful guidance on what steps to take, it can feel like you’re lost in an ocean of tones of voice and HEX values. At Giraffe Social Media, we wanted to put together a simple, easy to digest list of
Social Media Marketing: Strategy, Platforms and Measurement
Social media marketing is the planned use of social platforms to reach and help a defined audience, build trust, create demand and support commercial goals. It includes organic content, community management, creator partnerships and paid advertising. The best programmes connect those activities to the rest of the customer journey, from
How to Create a Social Media Policy
A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
What Is The Difference Between Marketing And Advertising?
The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for a new product or idea