What is LinkedIn InMail?
LinkedIn advertising offers some fantastic opportunities for businesses who want to reach and interact with their audience and potential customers or clients. A business is not only about sales and profit but building relationships and creating connections in your industry and out of it, and LinkedIn is the perfect place to do that.
The social media platform has lots of different features that make it great for businesses who want to connect with other companies and professionals on the social media platform. One of these great tools is LinkedIn InMail.
What is LinkedIn InMail?
LinkedIn InMail is one of the most basic but most useful features for businesses. InMail allows you to message other users on LinkedIn, without having to connect with them first. You do not even have to be in the same group to send them a message! LinkedIn describe InMail as ‘private messages that allow you to contact anyone on LinkedIn without an introduction or contact information.’ You can send an InMail from either a user’s profile or through search results in LinkedIn Recruiter.
It’s different to just sending a regular message because you do not have to be directly connected to that person to interact with them.
How Do I Get LinkedIn InMail?
InMail is a great tool to help businesses reach people through LinkedIn’s platform. However, it’s only available to companies and users who pay for it through LinkedIn Premium or LinkedIn Sales Navigator.
Linked Premium is a service provided by the social media site that opens a lot of new doors for users, recruiters and businesses. It has a whole range of new and improved features set to help you achieve your goals. However, one of the top abilities it gives you as a business is to message anyone on LinkedIn. The tool is included in both the Premium Career and Business packages.
As HubSpot state, ‘InMail is a service available to LinkedIn users with a Premium account. InMail allows you to send messages directly to other LinkedIn members, even if you’re not connected.‘ It’s definitely one of the most valuable tools that LinkedIn Premium provides you with.
On the other hand, you can access InMail through LinkedIn Sales Navigator too, which is another handy service provided by the social media platform. LinkedIn Sales Navigator lets you do anything in the sales process, from prospecting to closing the deal altogether. It’s packed with lots of different tools and features to that ‘aid sales teams, organizations, and individuals to build and nurture customer relationships on the network.’ This, in turn, enables them to enhance their performance regarding sales, leads to boosted profits and get leads.
What are the benefits of LinkedIn InMail?
Firstly, you can connect with possible partners through LinkedIn. You can also look for potential LinkedIn influencers to help promote your business through their social channels. Finally, you can look for possible employees that you want to hire too. For Premium Business users, LinkedIn explains that, ‘InMail is 2.6x more effective than email or cold calls. Connect with a larger network so you can start conversations that matter to your business, sooner.’
It’s an asset to any business that wants to generate leads, and is an easy way to potentially sell products and services.
What’s the best practice for LinkedIn InMail?
One of the first things you should do before you start messaging potential clients, is ensure all the details on your profile you’re messaging people on are filled out properly. Make sure all your details are accurate also.
With InMail, think of it as the first introduction to a stranger – you’ve got one chance to make a good impression. Every word should be articulated with care to make sure you do not sound too robotic or spam-like. Ensure you sound enthusiastic and don’t go straight in with the sales pitch. Ask them how their weekend was or how their day is going so far. Include a personal detail about yourself too.
For example, ‘Hi, my name’s Olivia and I’m the Content Marketing Assistant at Giraffe Social Media’. If I was selling coffee cups that had a unique selling point of being good for drinking hot, medicinal drinks too, it would read more like ‘Hello, I’m Olivia and I’m the CEO at Coff-In-Cups’. The message will also vary depending on your business’s goals – are you trying to recruit new people to your team or sell a product or service to an audience?
Linked states that, ‘InMail messages can have up to 200 characters in the subject line and up to 1900 characters in the body. It’s important to keep in mind that your email signature is counted in the total number of available characters.’
How Do I Send LinkedIn InMails?
You should also make every message count as some subscriptions may limit the amount of InMails you can send out a month. Linked continue, ‘You’re allotted a specific number of InMail credits based on your subscription type. You can find the number of InMail credits you have from your Premium subscription page.’ LinkedIn provide a comparison chart on the website, listing how many InMails are in each package. For example, Premium Business has 15 monthly messages, Sales Navigator Professional has a total of 20, Sales Navigator Team has 30, and Sales Navigator Enterprise has 50 – the bigger the business and team, the more InMails you’ve got to get out there.
After you’ve upgraded your LinkedIn profile and are happy with your package, it’s time to get sending! Hubspot list the basic steps of sending an InMail: firstly, ‘find the LinkedIn user you want to contact and go to their profile; click the “Message” button underneath their headshot/profile photo and headline, write your InMail message (or copy and paste what you’ve already planned to say) and finally, customise the InMail message before you send. Customisation could simply be changing the name to theirs in your template or including a personal detail from their profile in the message. For example, if you can see they are a content writer, ask them a personalised question, greeting them with their name – ‘Hey Olivia, how’s the content writing going?’ Then you can proceed with your sales pitch.
As social media specialists, we help businesses all around the world reach their digital marketing objectives. If your business needs help with LinkedIn advertising and InMails, please get in touch today.