Haven’t made Easter marketing plans yet? You could be missing out on golden opportunities to increase your brand’s visibility, engagement, and reach.
The holidays are prime time for digital marketing. Whether it’s welcoming new followers or reconnecting with your existing audience, Easter offers a playful, feel-good moment to connect. So, if your brand hasn’t already had a chocolatey seasonal refresh, consider this your official nudge to hop to it.
Easter Is Prime Time for “Egg-agement”
Why do brands see higher engagement around holidays? Easter, and other religious holidays like Christmas, bring everyone together, so who wouldn’t like a post that incorporates the same mentality?
It’s also the holidays for the younger generation and older people are more likely to have time off from work too. Although some may spend their time foraging for Easter eggs in the back garden, many of us will use those extra hours to fuel a Facebook news feed scroll. The holidays are the perfect time to get your brand out there, because more people are sitting in front of their laptop screens or posting about how they’ve eaten too much chocolate already.
Make It “Egg-Citing”!
Everyone’s doing it so be different. Take the time to think outside the egg pun and Easter bunny box, although it can be pretty hard to resist the odd ‘yolk’ here and there.
From Spar’s innovative build your own chick on their website in 2015 to Asda’s Giant Hen campaign in 2016, in which consumers witnessed a humongous chocolate chicken climb onto a roof and lay eggs for people. It seems the bigger the campaign the better as Asda’s giant hen caused many to spring to social media and share the advertisement along with the hashtag #GiantHen. In the world of advertising and marketing, it seems being sheep-ish won’t get you the same, impressive amount of growth, reach and engagement as those that boldly go where no chocolate chicken has gone before. Lesson? Safe is forgettable. The brands that win on social media are the ones that dare to be playful, surprising, and share-worthy.
Crack Open the Video Content
Video continues to dominate on platforms like Instagram, TikTok, and Facebook. If you can, now’s the time to crack open the video content. Video content itself increases brand awareness and, when paired with a globally celebrated holiday like Easter, the two become a gift that just keeps on giving.
Videos are also a lot more likely to be shared and consequently an easier way for more people to see your posts and brand. Even something as simple as a well-produced, branded “Happy Easter” message can go a long way in reminding your audience that you’re active, thoughtful, and human.
With the Easter Egg market on its own making over £415 million every year, your company should take every opportunity to hop onto the profitable industry, even if it is only to wish your clients a ‘Happy Easter’ or a great bank holiday weekend.
Source: @florencejamescollective
And if that all sounds like too much work, we’re here to help. If you’re ready to take your social media to the next level, get in touch with us here.
Editor’s note: This article was published in 2018 and has been updated for accuracy and relevance in June 2025.
