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instagram

The 9 Deadly Instagram Marketing Mistakes [INFOGRAPHIC]

It feels like every day there are changes to Instagram’s mystical algorithm which means us marketers have to find new and innovative ways of using the platform. However, whilst the algorithm changes on an almost daily basis, there are a few universal things that NEED to be avoided if you

Algorithm News

How Does the Instagram Algorithm Work?

Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what works well one month might

instagram

How to Set Up an Instagram Shop

Are you ready to set up an Instagram Shop, but aren’t sure how? Don’t worry, you’re in the right place! In this guide, you’ll learn how Instagram Shops can help your businesses reach more customers, and discover the best methods of creating one for your brand! What is an Instagram

instagram

How to Get Instagram Story Views

If you’ve found yourself reading this article, you likely want to know how to get more views on your Instagram story. And with so many businesses using the platform to promote themselves, you’re not alone. The good news is that, here at Giraffe, we’re experts in all things social –

Advertising

Sponsoring Instagram Posts: Our Top Tips

Sponsoring Instagram posts is one of the best ways to grow and promote your business. Its focus on visual elements makes it different to other social platforms, so it stands apart from the rest. Instagram for Business boasts many useful features such as access to metrics, ad campaigns, shoppable products,

brand

Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand

infographic

Essential Instagram Stats Every Social Media Manager Should Know [INFOGRAPHIC]

When we think of social media marketing, more often than not Instagram comes to mind, and that’s no surprise! With many influencers making Instagram their platform of choice, the constantly growing userbase, and the millions of brands advertising on the network, it’s no shock that Instagram is quickly becoming the

Facebook

Social Media News Roundup January 2022

Happy January everyone! We hope you have all been more successful than us at keeping your New Year’s resolutions. For those about to complete Dry January and Veganuary, we salute you! Fear not, whilst you have been smashing personal goals, we have had our heads buried in the latest social

Facebook

Social Media News Roundup December 2021

We hope everyone had a fantastic Christmas, full of merriment and lots and lots of chocolate, we know we can barely move. Roll on the new year when we can pretend, we are going to go to the gym. Enough of our lack of willpower, you’re here for your dose

instagram

How to Choose the Best Link in Bio Tool for Instagram

Your brand’s Instagram bio is one of the first elements users will see when they click on your profile. As Instagram doesn’t allow links in post captions, the profile website link you include is extremely important in directing users where you want them to go. However, you’ll often have multiple

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