community management - Giraffe Social

audience

DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first Superman story in 1938. They

community engagement

The Power of Fan Engagement: How Sports Brands Can Use Social Media to Build Community

As a brand, you have probably heard of community or fan engagement being referred to as the holy grail of social media marketing – a journey to reach, but so rewarding once achieved. Every sector and every niche has its own creative strategies to help reach that end goal, and

community management

Leveraging Social Media Communities for Enhanced Brand Equity

Check out our in-depth look at how businesses utilise social media communities, why they work so well and how they can help to grow your brand online. Social media communities can be broadly categorised into two types: structured platforms like pages, groups, or sites where brand enthusiasts actively participate, and

Algorithm News

How Does the Instagram Algorithm Work?

Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what works well one month might

audience

What is Social Media Community Management?

If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide to effective social media community

community management

Instagram Comments and How to Respond to Them

Responding to Instagram Comments as a Business · Devise boilerplate responses to frequently posted comments, · Respond as soon as possible, · Reply in a context-appropriate way, · Never ignore negative comments, · Always report spam and bot comments, · Build community and relationships through comments. Over the past few

10x2 method

The 10×2 Method for Instagram Growth [Infographic]

Growing an Instagram account isn’t a precise science. There are many different tools and techniques available, each with varying degrees of success. One of these techniques is known as The 10×2 Method. This involves grabbing a list of creators/hashtags within your niche, then regularly interacting with each during your day.

community management

How to do Social Media for Crafters

It’s time for another handy social media guide! This time, we’re getting all arty with a few handy hints on how to get to grips with social media for crafters. The world of crafts has absolutely exploded over the last ten years. Previously seen as a bit old-fashioned and boring,

audience

Social Media Case Study: How do Teapigs Use It?

Teapigs sprang into life in 2006, which makes this feel-good tea brand older than Facebook! Founded by Nick and Louise out of a love for quality tea, they pride themselves on providing the best cuppa while staying sustainable, ethically aware and environmentally conscious. Teapigs hold high quality and ethics

audience

The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.

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