Human-First Marketing: The Art of Being Seen, Trusted and Remembered
Phil’s practical guide to building visibility and trust by putting people back at the heart of marketing.
Talking Outcomes Without Breaching Trust: Tone for Private Clinics
A private clinic may want to show what treatment can achieve. For a prospective patient, though, an outcome claim can also create an expectation about their own health. The most helpful content explains the options, the care process and the limits of what can be
LinkedIn Ad Costs: Budget, Bidding and ROI
In this article, we will dive into the cost of ads on LinkedIn and how to maximise ROI and optimise your spend.
Clarifying Content Pillars in Scaling EdTech Startups
An EdTech company may need to explain one product to teachers, school leaders, learners, families and buyers. Content pillars give the team a small set of subjects it can cover with authority, while leaving room to answer each audience’s different questions. The best pillars grow
Content Strategy That Builds Trust for Challenger Banks
A challenger bank has to earn trust before someone will move their money. Social content can help, but only when it answers real questions about the product, its costs and what happens when a customer needs support. Start with the decisions people are making, then
Leading with Care: How Founder Voices Can Drive Trust in HealthTech
A HealthTech founder can make a complex product easier to understand. Clinicians, patients and partners need more than a mission statement: they want to know what the tool does, what evidence supports it, how it fits into care and who is accountable when something goes
Instagram Ads Cost: How to Plan Your Budget
Instagram advertising does not have a fixed price list. You choose a budget, but the cost of reaching the right people changes with the audience, the objective, competing advertisers and the quality of the ad. The useful question for a marketing team is therefore not
Crafting Content Strategy That Reflects Luxury Hotel Experience
A luxury hotel’s content should help a guest picture the stay and make a confident booking decision. Beautiful imagery matters, but so do accurate details about rooms, dining, access and the service people will receive. The strongest strategy brings those together so the digital experience
Best UK Influencer Marketing Agencies: 10 Compared & Listed
How this UK influencer shortlist works There is no single best agency for every campaign. A brand launching a consumer product nationwide may need different creator relationships, production and reporting from a specialist B2B business or a company working in a regulated category. This shortlist
Using Customer Stories to Build Advocacy in Digital Banking
How can trust-first UGC frameworks transform your social strategy and drive advocacy in digital banking? Let’s be honest – your customers trust a tweet from a stranger more than your million-pound marketing campaign. In fact, 88% of consumers trust online reviews as much as personal
Why I Wrote “Human-First Marketing: The Art of Being Seen, Trusted and Remembered”
Growing up, I was that kid who devoured books like other children consumed sweets (well, I also devoured sweets too). My passion for learning weirdly didn’t appear until I finished school. I discovered non-fiction and didn’t look back; absorbing everything from biographies to business memoirs,