Human-First Marketing: The Art of Being Seen, Trusted and Remembered
Phil’s practical guide to building visibility and trust by putting people back at the heart of marketing.
Using Customer Stories to Build Advocacy in Digital Banking
How can trust-first UGC frameworks transform your social strategy and drive advocacy in digital banking? Let’s be honest – your customers trust a tweet from a stranger more than your million-pound marketing campaign. In fact, 88% of consumers trust online reviews as much as personal
Why I Wrote “Human-First Marketing: The Art of Being Seen, Trusted and Remembered”
Growing up, I was that kid who devoured books like other children consumed sweets (well, I also devoured sweets too). My passion for learning weirdly didn’t appear until I finished school. I discovered non-fiction and didn’t look back; absorbing everything from biographies to business memoirs,
Luxury Hotel Marketing with Social Media
Picture the scene: A guest steps into a five-star hotel lobby, smartphone conspicuously gripped like a digital paintbrush. Before the concierge can say “welcome,” they’re already curating a narrative that will be shared across multiple social media accounts, reaching potential travellers in ways marketing teams
The New Rules of Travel Marketing: How to Capture the Attention of Experience-Driven Travellers
Travel writer Pico Iyer once observed that “We travel, initially, to lose ourselves; and we travel, next to find ourselves.” Today’s social media landscape has turned this philosophical musing into a marketing reality. The way travelers discover, dream about, and decide on their next destination
Sentiment Analysis: How to Understand Brand Perception on Social Media
Every day on social media, brands clash for consumer attention, and understanding public sentiment is akin to having a soothsayer on your payroll. Enter sentiment analysis: the art and science of deciphering the emotional undertones of social media chatter. It’s like having a superpower that
The Robots are Coming: Thinking Human-First to Maintain Authenticity in the Age of AI
the robots are coming Thinking human-first to maintain authenticity in the age of AI Something about the way robots are portrayed in the movies makes them both intriguing and a little terrifying. Two of my favourite movies demonstrate this ‘spectrum of scariness’ perfectly. On one
Introducing Human-First Marketing
Recognising the presence of a new era of marketing that demands authenticity we are launching our new approach to social media marketing, an approach we are calling human-first marketing. it all begins with humans… When you strip everything back, businesses are simply one group of
Personalisation: Elevating Customer Experiences in E-commerce
In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social
Urgent Advisory: Giraffe Social Impersonation in Recruitment Scams
We’ve become aware that certain individuals or groups are falsely claiming to represent Giraffe Social in recruitment-related scams. These malicious actors are approaching unsuspecting job candidates across platforms such as WhatsApp, LinkedIn, and more, attempting to exploit them under our name. We wish to assert
Unveiling Our New Identity: Giraffe Social
In eleven transformative years, Giraffe Social Media has evolved from a fledgling startup to a leader in the social media marketing landscape. As we navigated through the complexities and the ever-changing dynamics of digital marketing, our identity has matured, mirroring our growth and our ever-deepening