Ben Gould - Giraffe Social

channel strategy

From Learners to Leaders: Building Social Campaigns Around Real Transformation Stories

The most powerful proof of learning isn’t in a certificate; it’s in the story that follows. Skills platforms and learning brands are shifting from course promotion to hum transformation storytelling. Although the many brands rely on abstract promises, rather than showing real people changing their

paid social

Pinterest Ads Manager: A Step-by-Step Guide to Creating Effective Campaigns

Pinterest isn’t just a “scrapbook” anymore; it’s one of the most intent-driven ad platforms. Users come here to plan, save and ultimately, purchase, which is why Pinterest Ads have quietly become a go-to channel for brands looking for high-quality traffic and highly converting audiences. Whether

The Founder Effect in Insurtech: How Origin Stories Build Trust and Authority Online

Trust is the bedrock of the financial services, and Insurtech companies face a unique challenge: how can they distinguish themselves in a market that’s, on one hand, highly technical, and on the other, deeply personal? Consumers demand products they depend on, but also want to

paid social

To X or Not to X: Evaluating the Continued Value of X Ads for Brands

In the world of digital marketing, one question always revolves around marketers’ minds: should we be running ads on X? With platform changes, user behaviours ever evolving, and budgets being under the microscope. In this blog, we’ll explore both sides of the argument, look at

paid media

A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

TikTok is now one of the most popular video social media platforms, gaining popularity during the Covid lockdown in 2020, where many were stuck at home unable to film content with friends. Since then, authentic content has remained a staple for TikTok and has evolved

hospitality

Beyond the Façade: How Ultra-Luxury Hotels Can Put the Human Back Into Their Social Storytelling

When we picture a luxury hotel, we all imagine flawless imagery, gleaming marble, infinity pools and immaculate suites. The problem with perfection is that this can risk feeling sterile online. In a digital landscape driven by emotion and connection, audiences crave stories that feel real,

instagram

LinkedIn Isn’t Enough: How Skills Platforms Can Win on TikTok, Instagram, and YouTube

When it comes to showcasing your skills online, instantly most minds will go to LinkedIn as the source. However, if the content that is being produced only exists on LinkedIn, you’re already preaching to the converted. It’s a great source for professional development content but

benchmarking

Comparative Analysis: Understanding Your Social Media Performance Against Industry Standards

Is your social media performance strong or just average for your industry? Many brand track metrics is isolation (likes, clicks, followers) without knowing how they stack up against competitors. The problem is, without industry benchmarks, performance data lacks context. In this article, we’ll explore how

marketing strategy

Marketing for Travel Brands: Building a Social Media Strategy That Enhances Destination Engagement

The holiday often starts way before the traveller has arrived at the airport. In their mind, they are already mentally there. Social platforms like Instagram, TikTok, and YouTube are now the go‑to sources for inspiration, research, and trip planning. For travel brands, this shift represents

banking

Bringing Your People to the Forefront: Human-First Content for Digital Banks

In a digital‑first banking world, customers often interact only with the screen in their pocket, not people. While convenience is a key advantage of using digital banks, it can also make your brand feel faceless. In a sector where trust is everything, that lack of

Author: Ben Gould

A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

Marketing for Travel Brands: Building a Social Media Strategy That Enhances Destination Engagement

Bringing Your People to the Forefront: Human-First Content for Digital Banks

MENU

CONNECT WITH US