It’s time for another handy social media guide! This time, we’re getting all arty with a few handy hints on how to get to grips with social media for crafters.
The world of crafts has absolutely exploded over the last ten years. Previously seen as a bit old-fashioned and boring, the industry has had a modern makeover and is now firmly in the 21st century. People everywhere are taking up knitting needles and crochet hooks, while tools such as 3D printers and laser cutters make it super easy to get creative.
It’s not just about having fun, either. Research has shown that taking part in creative activities is great for mental health. Spending time making something with your hands has the power to ease depression and anxiety, and the social aspect helps to bring people together.
The internet and social media have definitely helped the crafts movement. Whether you want to share your skills or your products, it’s never been easier to access a huge, global audience. Previously, anyone wanting to sell their handmade goods would need a bricks-and-mortar store – but now a social media presence and an online bank account is all you need to get going.
Which platforms are best for crafters?
Whether you’re selling a product or providing tutorials, anyone involved in crafts is going to be heavy on the visuals. There are four main social media platforms suited to crafters; Instagram, Pinterest, Facebook and YouTube.
Instagram continues to be a crafter’s paradise with a whopping 3 billion monthly active users – Reels, carousels, and Stories offer endless ways to show your creative process. AI-powered tools like suggested captions, trending audio prompts, and collaborative “Add Yours” Reels make it easier to join conversations that matter.
Don’t forget Threads which are perfect for quick updates, behind-the-scenes thoughts, and connecting with creative communities in real time.
Facebook is the don of social media. The oldest and most popular of all platforms, it boasts an impressive 2.1 billion daily users – which is a heck of an audience for you to tap into!
While traditional posting has slowed on Facebook, private Groups remain powerful for crafters. Build niche communities, host live demos, or share exclusive patterns with superfans.
Pinterest is, essentially, a huge digital pinboard, and is perfect for anyone providing visual content. With 578 million monthly active users, it’s not quite as popular as Facebook or Instagram, but it’s still worth checking out.
Pinterest remains the go-to platform for inspiration and discovery. The algorithm prioritises “idea-first” content, meaning creators who post tutorials, step-by-steps, and story pins perform best. Rich Pins and Pinterest Shops also make it easy to link directly to your store or Etsy page.
YouTube
If you’re keen to get to grips with video, YouTube has 2.74 billion logged-in monthly users just waiting for your content. For anyone selling handmade products, this is a great place to showcase the creative process and environment.
YouTube is still the best place for long-form tutorials and project deep dives, but YouTube Shorts have become essential for discoverability. Quick, vertical videos showing before-and-after transformations or craft hacks can reach thousands of new viewers fast.
TikTok
TikTok’s craft community has exploded with 1.59 billion monthly active users, and in 2025, the algorithm rewards creators who mix education with entertainment. Fast-paced tutorials, process timelapses, or honest “craft fails.”
TikTok Shop integrations also make it easy to sell directly through your videos.
Top tips for social media for crafters
Once you’ve chosen your platform, it can be a little daunting to know where to begin. But don’t worry – we’ve got some top tips to help you ‘craft’ a great social presence in no time!
Choose your aesthetic
Social media for crafters is almost certainly going to be mainly visual. When most of your online presence is based around photos and videos, it’s important to get your aesthetic right. Once you’ve decided how your page is going to look, it’s vital to be consistent, so choose wisely!
Think about your product, or what kinds of crafts you’re going to be doing. If you’re into everything ultra modern, a bright, colourful look would work well; think clean lines, modern shapes and pops of colour. If you’re more into natural elements, try a simple approach; fill your feed with lots of earthy tones and muted shades.
Plan content well in advance
The most successful social media users know that you have to plan ahead. Posting ‘in the moment’ is great sometimes, but scheduling ahead will get your content in front of as many users as possible.
Try planning a weeks worth of posts in advance, and then scheduling themin either in-app or through software such as Sprout, Hootsuite or Buffer. Mix up your content; alternate tutorials, product shots, behind-the-scenes posts and more topical subjects, such as posts celebrating national days. Finally, play around with post times – the best way to find out when your audience is online is to monitor responses to your posts and check out the all-important stats.
Learn some SEO skills
Social media for crafters shouldn’t just be all beautiful photos and captivating videos. While they’re important, technical skills such as SEO will also come in handy – it’s the best way of increasing your reach.
It’s all about those all-important keywords, and where to put them. Once you’ve decided what they are, they should appear in your bio, image captions and even hashtags – but make sure they stay relevant to the image or video you’re posting. Also, don’t be tempted to keyword-stuff, as this is spammy and can be irritating to your audience.
Embrace video-first content
Short-form video is still king in 2025, with TikTok, Reels, and YouTube Shorts driving the most engagement. For crafters, it’s the perfect way to show off your process and personality – think timelapses, “pack an order with me” clips, or quick craft hacks.
Even 10-second videos of textures or tools can stop the scroll when they feel real and satisfying. Keep it authentic, add captions or voiceovers to tell your story, and repurpose your clips across platforms to reach more people with less effort.
Be social
Social media is just that – a way to interact socially online. We all know the best interactions are two way – so apply the same rule that you would in real life to your social strategy.
Invest time in your community management, and you’ll definitely see results. Reply to comments and queries in a timely manner, and never ignore complaints – this is the quickest way to generate bad feedback. Make sure your efforts are outgoing as well; like, comment and share other users content to build relationships and grow your audience. Finally, think about creating exclusive Facebook groups for a more close-knit community.
And if that all sounds like too much work, we’re here to help. If you’re ready to take your social media to the next level, get in touch with us here.
Editor’s note: This article was published in 2020 and has been updated for accuracy and relevance in October 2025.