Instagram advertising
Instagram is one of the top dogs when it comes to social media platforms, giving you a huge potential audience to reach and speak to.

VISUAL-CENTRIC PLATFORM
Instagram’s emphasis on high-quality photos and videos makes it ideal for showcasing visually appealing content.

AD PLACEMENT VERSATILITY
Options include Stories, Reels, Feed posts, and Explore ads, ensuring diverse opportunities for engagement.

SHOPPING INTEGRATION
Features like Instagram Shopping and shoppable tags enable seamless in-app purchases directly from ads.
Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
What is INSTAGRAM advertising?
Instagram is all about high-quality visuals, be that graphic design, photos, or videos. So if your brand has plenty of aesthetically pleasing elements, Instagram advertising would be a good pick.
– Nikola Saltarius, Creative Executive

what are the benefits of instagram advertising?
Engages Younger Audiences
Instagram is highly popular with Millennials and Gen Z, making it effective for reaching these demographics.
Encourages Interaction
Creative ad formats like polls, quizzes, and interactive Stories boost audience engagement.
Strengthens Brand Aesthetics
Visually cohesive ads can enhance brand recognition and appeal.
Increases Conversions
Direct links, call-to-action buttons, and shopping features streamline the customer journey from discovery to purchase.
Instagram has a very diverse userbase, making it one of the most popular social media platforms for paid advertising.


Giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
instagram advertising insights
Explore a selection of our articles and research to learn more about advertising on Instagram.