Looking for the best social media marketing agencies in the UK? Well, here are the ones we think are pretty damn good.
But first, let’s address the elephant in the room. Yes, this is our list. Yes, we’ve put ourselves first. And yes, we’re absolutely shameless about it.
But here’s the thing – we’ve noticed our clients often tell us they found us by googling “best social media agencies” and seeing who came up. So we figured, why not join the party? If everyone else is doing it, we might as well throw our hat in the ring too.
In all seriousness though, social media marketing has become the backbone of modern brand communication. With hundreds of agencies claiming to be the “best” (ourselves included, obviously), finding the right partner can feel like searching for a needle in a haystack. The reality is, there are only a handful of truly exceptional social media marketing agencies in the UK that consistently deliver results.
What should you look for in the best social media marketing agencies?
(…and how can you avoid being ripped off?)
Before we dive into our completely unbiased and definitely not self-serving list, let’s talk about what actually separates the wheat from the chaff. Let’s be real, there are more social media agencies than people in the UK (true fact, just trust me), so picking one can be a nightmare. What should you be looking for? The best social media marketing agencies aren’t just about pretty Instagram posts or going viral on TikTok – though those things are nice too.
The Non-Negotiables
- Proven Track Record: Look for agencies with demonstrable success stories, case studies, and tangible results. Awards are nice (and we’ve got some), but let’s be honest – there are more award shows than ever, many of which seem more interested in monetising the process than actually recognising excellence. Good work and genuine client testimonials are worth far more than a shiny trophy.
- Specialisation vs. Generalisation: While full-service agencies have their place, specialist social media agencies often deliver superior results because they live and breathe social media every day.
- Strategic Approach: The best social media marketing agencies don’t just post content – they develop comprehensive strategies aligned with your business objectives, audience insights, and market positioning. If you’re just looking for someone to post for you – an agency will be an expensive solution. Think taking a sledgehammer to a nut.
- Cultural Fit: This is where many businesses spectacularly mess up. You might find the most technically brilliant agency in the world, but if they think “synergy” is a legitimate business term and you’d rather stick pins in your eyes than sit through another “ideation session,” it’s not going to work. The agency’s values, communication style, and general approach to not making you want to bang your head against a wall must align with your company culture.
- Transparency and Communication: The best social media marketing agencies provide regular, detailed reporting and maintain open lines of communication. They’re partners, not just service providers.
- Adaptability: Social media evolves rapidly. The best agencies stay ahead of trends, platform changes, and emerging opportunities.
The 10 Best Social Media Marketing Agencies in the UK (According to Us)
1. Giraffe Social (Obviously)
Website: giraffesocialmedia.co.uk
Look, we know what you’re thinking. “Of course they’ve put themselves first.” Guilty as charged. But hear us out – we didn’t just wake up one morning and decide we were brilliant (though we’re all for that sort of self-love).
What makes us different: Our human-first approach to marketing isn’t just another buzzword – our CEO, Phil, literally wrote the book on it. As in, an actual book. About putting people at the centre of marketing strategies instead of treating them like walking wallets or engagement metrics. This isn’t some fluffy philosophy we dreamed up in a brainstorming session. It’s a fundamental shift in how we think about marketing – recognising that behind every click, like, and share is a real person with real needs, real problems, and real lives.
The credentials: Founded in 2012, we were one of the first social media agencies in the UK. In over a decade, we’ve worked with hundreds of brands across more sectors than you can shake a stick at – from fintech giants like SAP Taulia to household names like Air France, plus everyone from Kahoot! and Brother to L&C, Roche, Pasante, Sprive, and WORX. All while generating millions in revenue for our clients. We’ve picked up some awards along the way too, which is nice, but honestly the real validation comes from clients who actually want to work with us again.
What we do: We’re specialists, pure and simple. We don’t try to be everything to everyone – doing websites, SEO, PPC, probably your weekly shop if you ask nicely – we just do social media. And we do it really, really well. Our services span the full social media spectrum: social media management, social paid advertising, content creation, influencer marketing, employee advocacy, executive social media, and community management. Basically, if it happens on social media, we’ve probably got it covered.
Why it matters: When your CEO writes the book on putting people at the centre of marketing strategies, you tend to take it pretty seriously. We don’t just craft campaigns that resonate on a human level while driving tangible business results – we’ve literally pioneered the methodology for doing so. This means every strategy, every piece of content, every campaign is built with real humans in mind, not just metrics and KPIs. It’s why our clients stick around, why their audiences actually engage, and why we’ve been able to generate those millions in revenue we mentioned earlier.
The bottom line: We’re not just another agency claiming to “get” social media. We’re the ones who helped define what authentic, human-centred social media marketing actually looks like. And we’ve got the track record, the methodology, and the book to prove it.
2. Born Social
Website: bornsocial.com
Right, full disclosure time again – Born Social are actually one of our partner agencies, so we’re probably slightly biased naming them as one of the best social media marketing agencies here. But even if we weren’t, they’d still deserve a spot on this list.
What makes them different: They’re one of the biggest social media agencies in the UK, exclusively taking on projects with budgets that would make your accountant weep (in a good way). Think massive global campaigns and household name brands.
The credentials: Part of the Croud Group with offices in London and New York, they’ve worked with brands like L’Oreal, Greenpeace, Wagamama, Nando’s, Tinder, Kopparberg, and Guinness.
What they do: Full-service global social media agency building social-first brands for “the brands of tomorrow,” bringing brand and performance closer together.
Why it matters: Their combination of scale capabilities with genuine creative thinking and strong ethics means they’re not just pushing out content at volume – they’re building comprehensive social-first strategies for brands that need to make a serious impact.
3. We Are Social
Website: wearesocial.com
We Are Social are the kind of agency that makes the rest of us feel a bit inadequate, if we’re being honest. They’re absolutely massive – 1,200 people spanning four continents massive.
What makes them different: They position themselves as a “socially-led creative agency” with what they call “unrivaled social media and influencer marketing expertise.” Bold claim, but when you’ve got that kind of global reach, you’ve probably earned the right to be confident, and you’ve certainly earned your place on this list of the best social media marketing agencies.
The credentials: With offices across four continents, they’ve worked with brands like BAFTA, Adidas, Lucozade, Carlsberg, Pandora, and Activision. Their research expertise helps them understand online communities, cultures, and subcultures at a deep level.
What they do: Full-service marketing, creative, media, and technical disciplines, plus specialized arms for sports marketing, future strategy, influencer connections, and social-first production across all platforms.
Why it matters: Their global infrastructure and cultural understanding means they can create content that actually sparks conversation and drives action across multiple markets. When you need serious scale and cultural relevance, they’ve got the resources to deliver.
4. Seed
Website: theseedgroup.co.uk
Seed have carved out a proper niche for themselves in the food and drink space, and frankly, it’s quite clever. Rather than trying to be everything to everyone, they’ve gone deep on one sector and become the go-to agency for brands that want to make people hungry.
What makes them different: They’re specialists in social media marketing for food and drink brands, with a dedicated team of digital marketing specialists and content creators. Plus, they’ve got an in-house content production studio specifically designed for food content – which is exactly what you need when you’re trying to make a sandwich look irresistible on Instagram.
The credentials: They’ve worked with brands like Henry Westons Cider, Ribera, GU dessert, and Naturya. Their team includes chefs, food stylists, photographers, graphic designers, and content creators who understand the unique challenges of making food look good on social media.
What they do: Full marketing services from strategy to execution, plus their standout content production studio. They handle everything from commercial photography and videography to recipe development and food styling, alongside traditional social media management and paid social.
Why it matters: When you’re in the food and drink space, having an agency that understands the sector inside out makes a massive difference. They know how to make your product look appetizing, understand food trends, and have the specialized equipment and expertise to create content that actually drives appetite appeal.
5. The Goat Agency
Website: thegoatagency.com
The Goat Agency are proper influencer marketing specialists, and they’re not shy about telling you they’re “the world’s leading” agency in the space. Bold claim, but when you’ve got 400+ people across 70+ countries speaking 38+ languages, you’ve at least got the scale to back it up. – and that’s why they make our list of the best social media marketing agencies in the UK.
What makes them different: They’ve been at the forefront of creator and influencer marketing since 2015, building what they call the world’s leading social and influencer marketing agency. Their database of 100K+ influencers, combined with insights from thousands of global campaigns, means they can quickly identify the right creators for your brand.
The credentials: With main hubs in the UK, USA, and Asia-Pacific, they’ve worked with brands like Audi, Olay, Superdrug, Fireball, TRIP, and Wayfair. Their team has cultivated deep understanding of social communities, online creators, and culture across all major platforms.
What they do: Full-funnel influencer campaigns, social media strategy, paid social, content production (with their own fully-equipped studio), and social commerce strategies including TikTok Shop and Instagram Shop.
Why it matters: When influencer marketing is your main play, having an agency that lives and breathes the creator economy makes sense. Their global reach and platform expertise mean they can “hook and hold” attention online across multiple markets and social platforms simultaneously.
6. Spin
Website: wearespin.co.uk
If your brand’s vibe is all about being flashy, fast-moving, and hyper-tuned to trends, Spin might be the right match. They’re a creative-first social agency focused on making brands feel relevant in fast-scrolling feeds.
What makes them different:
Spin are the kind of agency that thrives on cultural speed. They’re all about crafting content that jumps out of the feed, following trends, tapping into algorithms, and keeping your social presence looking sharp.
The credentials:
With clients like Bill’s, People’s Postcode Lottery, Lovehoney, Wowcher, and Grosvenor Casinos, they’ve worked across industries where performance and visibility matter – and they’ve carved out a niche helping those brands stay top-of-mind and top-of-feed.
What they do:
From global social strategy to content production and paid media, Spin offer the full suite. Their work leans heavy on bold visuals and content designed to catch the eye and drive action.
Why it matters:
For brands looking to keep pace with trends and move quickly, Spin bring energy and execution. They’re particularly strong on aesthetic content and performance-focused campaigns. If your goal is to create high-impact visuals and stay culturally relevant, they’re a great fit.
7. Komodo
Website: https://wearekomodo.com/
Komodo describe themselves as a global social and influencer marketing agency that “never does normal” – and they’ve certainly built a reputation for high-energy, visually-led campaigns that aim to create noise at scale.
What makes them different:
They blend influencer marketing with content creation and paid social, often working at the intersection of entertainment, fashion, and lifestyle. Their campaigns are designed for immediacy – built to grab attention quickly and spark conversation across platforms.
The credentials:
Founded by four friends in 2017, Komodo has since grown into a global agency working with brands like Maybelline New York, Puma, Patron Tequila, Turo, and Michael Kors. Their work tends to lean toward bold brand moments, creative partnerships, and viral traction.
What they do:
Komodo offers a full suite of social media services – from strategy and management to influencer activations and creative production. Their strength lies in designing highly stylised, visually-driven content that plays well in fast-moving consumer sectors.
Why it matters:
For brands operating in trend-led industries, Komodo’s blend of cultural fluency and global reach can deliver strong results. Their campaigns feel fresh, fast-paced, and plugged into the current zeitgeist – making them a natural fit for high-impact launches or lifestyle-driven storytelling.
8. Our Own Brand (OOB)
Website: https://ourownbrand.co
Founded in 2018, OOB is a creative agency that blends social, branding, and culture to help lifestyle brands stay ahead of the curve. They describe themselves as trend-driven and culturally embedded – and their work reflects that fast-moving, visually-led energy.
What makes them different:
OOB aren’t just a social agency – they’re also brand builders. From visual identity and websites to influencer campaigns and scroll-stopping content, they offer a mix of services that bring a brand’s personality to life across multiple touchpoints. It’s creative-first, culture-led, and designed for impact.
The credentials:
With clients like Ann Summers, Sonos, O’Neill, and Genie Drinks, their portfolio leans towards bold consumer brands in fashion, entertainment, and lifestyle. Their campaigns tend to be highly visual, emotionally charged, and made to resonate with younger, digitally native audiences.
What they do:
Their offering spans content creation, influencer marketing, trend analysis, paid social, community management, and digital production. Alongside that, they build full brand identities and digital experiences combining creative direction with strategic insight.
Why it matters:
OOB are a good fit for brands looking for creative firepower and cultural fluency. Their work is expressive, current, and highly polished – particularly suited to sectors where brand perception and aesthetic are front and centre. For companies seeking a bold brand refresh alongside social, OOB’s multi-disciplinary approach offers a tightly integrated solution.
9. Socially Powerful
Website: sociallypowerful.com
Socially Powerful aren’t just in the business of social media – they’re in the business of results. Since 2017, they’ve grown into a global agency with offices across the UK, US, Europe, China, and Dubai, offering influencer marketing and social campaigns engineered for maximum reach and measurable ROI.
What makes them different:
They take a performance-first approach to social – promising guaranteed outcomes or you don’t pay. From paid social and social commerce to community building and content production, everything they do is geared toward attention, reach, and tangible marketing impact. Their in-house tech platform, Aria, gives clients access to live influencer and campaign insights.
The credentials:
They’ve worked with global brands including TikTok (where they delivered a campaign that generated over 32 million views), and are particularly active in sectors like e-commerce, tech, lifestyle, and consumer products. Their campaigns are often fast-paced, data-led, and built for virality.
What they do:
Socially Powerful’s services cover influencer marketing, creative content, paid ads, social commerce, social strategy, and video production. They focus on platform-specific strategy and performance, underpinned by real-time insights and proprietary tools.
Why it matters:
For brands seeking rapid results, international reach, and a clear ROI on their social investment, Socially Powerful make a compelling case. Their emphasis on data, tools, and guaranteed performance gives them a strong edge in high-volume consumer campaigns. It’s a model built for scale, driven by numbers, and powered by speed – which suits some brands more than others.
10. Little Media Agency
Website: littlemediaagency.com
Based in Birmingham, Little Media Agency is a creative social media agency focused on helping businesses improve their online presence through consistent, engaging content. They describe themselves as experienced social media experts – and their work reflects a practical, hands-on approach to digital marketing.
What makes them different:
Little Media prioritise regular, branded content designed to keep your business visible and active online. Their approach is rooted in the fundamentals – growing reach, building engagement, and staying front-of-mind with your audience.
The credentials:
They’ve worked with businesses across the UK and internationally, primarily in small to mid-sized markets. Their focus is on steady growth and long-term presence, rather than headline-grabbing campaigns or large-scale influencer work.
What they do:
Their core offering includes social media management, paid social advertising, and branded content creation – including graphics, animations, and video. They also provide social media training and workshops, helping internal teams build confidence and capability in-house.
Why it matters:
For businesses looking for dependable, straightforward support – especially those early in their social media journey – Little Media offers a solid foundation. Their work is focused more on consistency than complexity, and their training services make them a good fit for teams who want to upskill rather than fully outsource.
So, how do you actually choose from the best social media marketing agencies in the UK?
With so many agencies shouting about results, reach, and ROI, it’s easy to forget what social media is really for: connecting with people. Not just chasing clicks, but building trust. Not just grabbing attention, but holding it in a meaningful way.
Some agencies are built for buzz. Some for content at scale. Some for clever campaigns that light up the feed for a week and disappear by the next scroll. And all of that has its place.
But if you’re looking for something more grounded – something built on real connection, long-term thinking, and a belief that marketing should feel more human, not more robotic – then you’ll want to work with an agency that gets that too.
Because at the end of the day, it’s not about being the loudest. It’s about being the most remembered.