Social Media Audit
A social media audit gives you a clear view of what’s working, what isn’t, and where to focus next. We analyse your channels, content, and performance to uncover opportunities and strengthen your online presence.
How doe Social Media
Audits work?
We take a deep dive into your social channels, reviewing content performance, audience insights, and competitor benchmarks, to build a clear, actionable roadmap for improvement and growth.
Channel
Analysis
We review each social platform to identify performance trends, audience engagement levels, and opportunities for optimisation across tone, format, and frequency.
Content
Evaluation
From visuals to messaging, we assess how well your content aligns with your brand goals, helping you refine your creative direction and strengthen impact.
Performance Insights
We turn data into direction. By analysing metrics and engagement behaviour, we reveal what drives results and how to elevate your future campaigns.
A social media audit is your blueprint for clarity. It shows you where to focus your energy and how to turn every post into a smarter move.
— Phil Treagus-Evans, CEO
Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?
What are the Benefits of Social Media Audits?
A social media audit offers a clear, data-backed view of your brand’s performance. It helps you understand your strengths, address weaknesses, and set a course for measurable, sustainable improvement.
An audit cuts through the noise, highlighting what’s working and what isn’t. It gives you a defined path forward — based on data, not guesswork.
With insight into your best-performing content and audience engagement, you can refine strategy, maximise reach, and improve ROI across every channel.
Regular audits support long-term success by ensuring your social presence evolves alongside trends, algorithms, and audience behaviour.
Social Insights
Explore a selection of our articles and research to learn more about creating levelling up your brand’s social media presence.
Ready to make your social feel Human?
Get in touch with the team at Giraffe Social to see what we could achieve as your social media agency.