competitor analysis
Another essential part of the process is understanding what your competitors are doing on social. With this information, you can learn from them what best resonates with your target audience.
CONTENT AND MESSAGING REVIEW
We look at what your competitors are posting – the formats, topics, and tones that get traction – and identify patterns that matter.
ENGAGEMENT AND COMMUNITY ANALYSIS
By assessing how their audiences interact, we uncover what’s driving conversations, shares, and loyalty.
OPPORTUNITY SPOTTING
We highlight content gaps, weaknesses, and untapped angles you can own to stand out in your space.
Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
What is Competitor Analysis?
Competitor analysis is essential for building a winning strategy on social media. Without knowing what the competition is doing, you run the risk of living in their shadow.
– Lizzie Linford, Paid Media Manager
what are the benefits of a competitor analysis?
By figuring out what your competitors are doing on social media, you can identify opportunities to leverage their learnings.
Giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager
Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
Competitor Analysis insights
Explore a selection of our articles and research to learn more about competitor analysis on social media.
