Content Strategy

Every brand has a different audience, and every audience needs unique content to best suit them. By having a clearly defined content strategy, you can be sure what you’re posting resonates with your audience.

CONSISTENCY ACROSS PLATFORMS

A strategy keeps your messaging aligned, building trust and brand recognition no matter where your audience finds you.

SMARTER PLANNING

It gives you a clear roadmap, helping you stay organised, plan ahead, and avoid last-minute content scrambles.

GOAL-DRIVEN CONTENT

Every post has purpose – ensuring your content supports long-term business objectives, not just fleeting engagement.

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

enquire now

What is a content strategy?

Posting content without a strategy is like sending letters without an address. To be effective, you need a clear goal behind each piece of content you create.

– Phil Treagus-Evans, CEO

enquire now

what are the benefits of a content strategy?

Builds Brand Recognition

Consistent, on-brand messaging helps your audience instantly recognise and connect with your content.

Increases Efficiency

With a clear plan in place, you save time, reduce guesswork, and produce content with purpose.

Drives Meaningful Results

Every post is aligned with your wider goals – turning likes and shares into real business impact.

Great organic content can get your brand in front of the right people, but the only way to achieve this is with a clear strategy.

Giraffe's human-first approach really sets them apart

The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.

– Holly-Marie Jones, Marketing Manager

human-first social testimonial from intensify demand

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

enquire now