— Social Media Audit Service
Other brands are growing through social. Why aren't you?
We find the gaps, weak spots and missed opportunities holding your social back, then show you exactly what to change to get more from it.
— Why does social media underperform?
The hidden gaps holding back your social performance.
The gap between brands that grow through social and those that simply keep showing up is rarely effort. It is precision.
The wrong messages reach the wrong people. Creative blends in. Paid, organic and influencer activity pull in different directions. Opportunities get missed because nobody can see which problem is costing the most.
That is why most free audits change very little. They skim the surface, repeat the obvious and leave you with vague advice you already knew.
A useful audit finds the real constraint, shows you where the opportunity is, and tells you what to fix first.
One social media audit.
Four areas where growth could be hiding.
Creative
We review your photography, video, design and formats to uncover what is earning attention, what is being ignored and what to create next.
Influencer
We assess your strategy, creator selection, briefing and measurement to uncover missed value and improve the performance of every partnership.
Paid
We analyse your campaigns, targeting, creative and spend to identify wasted budget, weak points and the clearest opportunities for stronger returns.
Social
We examine your content planning, copy, posting and community management to find where momentum is being lost and how to build stronger engagement.
— Our social media audit process
From unanswered questions to a clear list of priorities.
We do more than skim your channels and point out the obvious. We dig into the detail, work out what is really affecting performance and turn what we find into practical, prioritised actions.
— Invest once. Know what to do next
The expertise behind global brands, focused on yours.
Build your audit and put a team of experienced social specialists to work on your brand. One useful finding could reshape a campaign, sharpen months of content or prevent far more being wasted than the audit costs.
We take on a limited number of audits each month, starting from £750 (ex. VAT).
Award-winning work.
— FAQ
Ask us
anything
The questions we hear from brands thinking about hiring us to complete a social media audit.
How much does a social media audit cost?
Our audits start from £750, with the final price depending on which areas you want us to investigate and how much analysis is required. You can focus on one area or ask us to examine the full picture. We will confirm the scope, cost and deliverables before any work begins.
What can you include in the audit?
We can examine your social activity across four areas: creative, organic social, paid social and influencer marketing. Your audit can focus on one specific concern or combine several areas into a broader review. We will shape the scope around your goals, questions and where you feel performance is falling short.
How long does the audit take?
Most audits are completed within two to four weeks once we have everything needed to begin. The exact turnaround depends on the scope of the work, the access required and our availability at the time. We will give you a clear timeline before confirming the project.
Who carries out the audit?
Your audit will be led by an experienced member of the Giraffe Social team. They will bring in relevant specialists across creative, organic social, paid or influencer marketing depending on the scope. This means you get a joined-up assessment from people who work in these areas every day.
Will you need access to our accounts?
Usually, yes. The access we need will depend on what you want us to audit and may include social channels, advertising platforms, analytics or previous influencer activity. We will explain exactly what is required during discovery and only request information relevant to the agreed scope.
What will we receive?
You will receive a detailed report containing our findings, the opportunities we have identified and clear recommendations for what to do next. We prioritise those recommendations so your team knows which changes are likely to make the greatest difference. We will also present the report and talk you through our thinking.
Is there any long-term commitment?
No. The audit is a standalone piece of work with no obligation to retain Giraffe Social afterwards. The report is yours to keep and your team can implement the recommendations independently. Should you want further support, we can discuss how we might help, but that is entirely optional.
Can you help us implement the findings?
Yes. Some clients use the report internally, while others ask us to support specific improvements or manage their social activity longer term. We can discuss the most useful next step once the audit is complete. There is no assumption or requirement that further work will follow.
Already know you need more than an audit?
Talk to us about ongoing support and what a social media retainer could look like for your brand.