In the news this week – Twitter updates users on safety, Amazon is building its own messaging app and Snapchat will have a daily news show…
Twitter updates users on work to make network safer
A recent post on Twitter’s official blog provides data on products introduced to increase safety and limit abuse on the network since January. The article states increased action on abusive accounts as a key signifier for progress. Twitter now cites taking action of ten times the number of abusive accounts every day compared to this time last year.
The post also mentions driving change in behaviour through limiting account reach, and providing personalised controls for users to customise their experience. According to Ed Ho, general manager, consumer product and engineering, what can be expected now is more improvement, transparency and speed.
“While there is still much work to be done, people are experiencing significantly less abuse on Twitter today than they were six months ago… Online safety is an issue best solved in partnership with others, so we’ll continue to collaborate with our Trust & Safety Council, industry experts, and academics to solicit ongoing feedback.”
LinkedIn data shows best content types for maximum engagement
LinkedIn has published data that shows the content types that employees should be sharing for maximum engagement rates. Employee advocacy strategies are often the most successful when it comes to extending your brand reach across social networks, particularly for professional networks such as LinkedIn.
According to data by LinkedIn Elevate, SlideShare presentations are the most popular type of content for sharing. In the past year, SlideShares received 44% more shares than other content types. Other successful content types are those that grab attention, and rather unsurprisingly video content sees around 6% more engagement than articles, images and SlideShares.
Amazon Spark looks like Instagram for e-commerce
Amazon’s latest mobile app feature is a scrollable feed of photos and captions uploaded by other users with links to product pages, reminiscent of an Instagram for e-commerce. With Amazon Spark, Amazon is working to turn reviewers into advocates and influencers within its own unique community.
While the feature does feel like Instagram and Pinterest, it has some advanced features geared towards e-commerce. Most notably, products within posts are linked through to their respective pages on Amazon, so users can make immediate informed purchases via click-throughs. It functions like a shoppable Instagram feed, including products related to pre-approved categories by the user.
Amazon is building its own stand-alone messaging app
Amazon is reportedly working on its own full-feature, stand-alone messaging app that is compatible across desktop and mobile devices. Suggestions have been made that the so-called Anytime app will be an all-in-one service, enabling a whole host of different features such as group messaging, photo and video sharing and games. It is also likely to allow users to engage with other Amazon services such as shopping and Amazon Music.
NBC News is producing a daily news show for Snapchat
Beginning next Wednesday, NBC News will be producing and broadcasting a live news show called Stay Tuned twice a day for Snapchat. According to sources, the show is the latest in developments by parent company Snap Inc. towards making the network a go-to destination for exclusive shows.
Each edition of Stay Tuned will cover the day’s biggest news stories in a crisp two-three minute segment. The company’s head of original content Sean Mills believes that Stay Tuned also represents an increased focus for Snap on the specific genre of news. Of their ambitions, he said:
“Our ambition is very much that when something happens in the world or there’s a news event, that our audience would turn to Snapchat increasingly to get that news.”