CEO - Giraffe Social

The Founder Effect in Insurtech: How Origin Stories Build Trust and Authority Online

Trust is the bedrock of the financial services, and Insurtech companies face a unique challenge: how can they distinguish themselves in a market that’s, on one hand, highly technical, and on the other, deeply personal? Consumers demand products they depend on, but also want to feel a connection with the

Tesco Social Media: How Does the Supermarket Brand Use Social?

Tesco and Social Media isn’t something many of use often think about, however the supermarket giant is no stranger to online marketing. Have you ever wondered how the UK’s biggest supermarket uses social media? In this social media case study, we’ll be looking at how Tesco uses social media to

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