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marketing strategy

Marketing for Travel Brands: Building a Social Media Strategy That Enhances Destination Engagement

The holiday often starts way before the traveller has arrived at the airport. In their mind, they are already mentally there. Social platforms like Instagram, TikTok, and YouTube are now the go‑to sources for inspiration, research, and trip planning. For travel brands, this shift represents

banking

Bringing Your People to the Forefront: Human-First Content for Digital Banks

In a digital‑first banking world, customers often interact only with the screen in their pocket, not people. While convenience is a key advantage of using digital banks, it can also make your brand feel faceless. In a sector where trust is everything, that lack of

finance

What Happens After the Insurance Policy Sale: A Strategy for Always-On Engagement

For many insurers, the hard work seems to end when a customer signs the insurance policy on the dotted line. The policy is sold, the documents are sent, and the team moves on to the next lead. But in today’s competitive market, that mindset is

tiktok

TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights

TikTok has quickly become one of the most influential advertising platforms, with brands using short‑form video to reach and engage massive audiences. But success on TikTok isn’t just about making videos of yourself dancing (so 2020), it’s about creating content that resonates with your target

LinkedIn

LinkedIn Ads Library: How to Leverage It for Competitive Insights and Better Campaigns

LinkedIn is one of the most powerful platforms for B2B marketing, offering unmatched targeting for professionals and decision‑makers. But building high‑performing LinkedIn campaigns takes more than knowing your audience, you also need to understand the competitive landscape and see what’s working in your industry. That’s

EdTech marketing

Designing LinkedIn Campaigns That Reflect Complex EdTech Sales Cycles

Structuring content and targeting that nurtures EdTech stakeholders across longer decision timelines. With any campaign, it’s all about how you engage your audience to end up at a certain objective for example, sales, brand lift, lead, etc. On some occasions this process can be quicker

Facebook Ads

Facebook Ad Strategies for Property Developers: Drive Buyers to Take Action

Create a ‘full-funnel’ experience for your audience We’ll guide you through the only Meta ads strategy for property developers. As per most industries who choose paid social media to advertise their business & products, the property development industry is no different. We hear time and

Images shows a stethoscope on a diary with a pen

advertising on facebook

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

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Author: Ben