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A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

TikTok is now one of the most popular video social media platforms, gaining popularity during the Covid lockdown in 2020, where many were stuck at home unable to film content with friends. Since then, authentic content has remained a staple for TikTok and has evolved into longer-form videos. When it

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LinkedIn Isn’t Enough: How Skills Platforms Can Win on TikTok, Instagram, and YouTube

When it comes to showcasing your skills online, instantly most minds will go to LinkedIn as the source. However, if the content that is being produced only exists on LinkedIn, you’re already preaching to the converted. It’s a great source for professional development content but can restrict reach those audiences

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TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights

TikTok has quickly become one of the most influential advertising platforms, with brands using short‑form video to reach and engage massive audiences. But success on TikTok isn’t just about making videos of yourself dancing (so 2020), it’s about creating content that resonates with your target audience and stands out from

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TikTok Marketing: Giraffe’s Expert Guide to Standing Out

Want to drive more traffic to your website or online store? It’s time to take TikTok seriously. TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is

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TikTok Ads Manager: A Visual Guide to Setting Up and Managing Your Campaigns [INFOGRAPHIC]

Want to know how to make the most of advertising with the TikTok Ads Manager? Here's how!

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How the TikTok Algorithm Works: A Visual Guide to Maximising Engagement [INFOGRAPHIC]

Not sure how to make the most of the TIkTok Algorithm? Here's how you can do exactly that using our expert advice!

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Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world

Giraffe Social Media

Social Media News Roundup February 2024

It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February. Instagram Tests New Limits on Hashtags Instagram is testing

Giraffe Social Media

Social Media News Roundup January 2024

Welcome back to a new year, hello 2024! We are only one month in and already the social media world is ripe with changes and updates across all major platforms. In the news this month, Instagram, X and LinkedIn. Let’s dive into our social media news update! Instagram Now Allowing

Giraffe Social Media

Social Media News Roundup December 2023

With the festive season in full swing, excitement crackles in the air like chestnuts on an open fire. While we eagerly await Santa’s arrival, let’s take a moment to explore some noteworthy social media happenings that are sure to pique your interest. Ready to dive in? Google Unveils Tracking Cookie Phase-Out Plan: What You

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