Why Most Challenger Bank TikToks Flop – And the Fix That Actually Works
Most challenger banks fail on TikTok because they misunderstand the platform's culture. In this article, we explore how these brands can fix their strategies.
Owning TikTok For Design Lovers: A Playbook For Lifestyle Brands That Want To Win In Short Form Video
Short form video has changed how people find inspiration for interior design. TikTok in particular has become one of the first places people go when they are thinking about their homes. It is where people go to work out what they like and what actually works in a space. This
A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands
TikTok is now one of the most popular video social media platforms, gaining popularity during the Covid lockdown in 2020, where many were stuck at home unable to film content with friends. Since then, authentic content has remained a staple for TikTok and has evolved into longer-form videos. When it
LinkedIn Isn’t Enough: How Skills Platforms Can Win on TikTok, Instagram, and YouTube
When it comes to showcasing your skills online, instantly most minds will go to LinkedIn as the source. However, if the content that is being produced only exists on LinkedIn, you’re already preaching to the converted. It’s a great source for professional development content but can restrict reach those audiences
TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights
TikTok has quickly become one of the most influential advertising platforms, with brands using short‑form video to reach and engage massive audiences. But success on TikTok isn’t just about making videos of yourself dancing (so 2020), it’s about creating content that resonates with your target audience and stands out from
TikTok Marketing: Giraffe’s Expert Guide to Standing Out
Want to drive more traffic to your website or online store? It’s time to take TikTok seriously. TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is
TikTok Ads Manager: A Visual Guide to Setting Up and Managing Your Campaigns [INFOGRAPHIC]
Want to know how to make the most of advertising with the TikTok Ads Manager? Here's how!
How the TikTok Algorithm Works: A Visual Guide to Maximising Engagement [INFOGRAPHIC]
Not sure how to make the most of the TIkTok Algorithm? Here's how you can do exactly that using our expert advice!
Social News April 2024 Round-Up
Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world
Social Media News Roundup February 2024
It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February. Instagram Tests New Limits on Hashtags Instagram is testing