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5 Incredible TikTok Statistics You NEED to Know [Infographic]

TikTok is rapidly becoming the go-to platform when it comes to sharing and engaging with video content. The bitesize lengths allow for attention grabbing content that drives views, clicks and subscribers. With such a high user-base and recuring monthly visits, digital marketers cannot avoid including TikTok in their marketing efforts.
The Virality of TikTok

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When including the Chinese version of
The Giraffe Guide to TikTok Marketing

TikTok Marketing: The Giraffe Guide

TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is now the 7th most used social media platform in the world, with a strong and engaged user
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market
5 tips to get on the TikTok for you page

5 Tips to Get on the TikTok For You Page (FYP)

TikTok originally launched back in 2017 and exploded into a viral platform at the end of 2019 and early 2020. Although it is more focused on individual content creators and casual users than big brands, using TikTok as a business is a great way to get your brand’s content/products/services in
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Social Media News Roundup: January 2021

Social Media News Roundup: Jan 2021 With 2021 well underway it’s easy to miss the latest updates in the world of social media. Fear not as Giraffe Social Media has you covered for the latest developments and inspiration to keep your social media marketing and strategy game strong all year
social media news November 2020

Social Media News Roundup: November 2020

With the end of 2020 fast approaching, it’s easy to miss the latest social media news, but we’ve got you covered. In November, we saw Twitter rolling out Fleets, Instagram’s new navigation tabs and ‘guides’ feature, Pinterest helping holiday shoppers with a gift guide, and Snapchat stepping into the Spotlight
Social media news roundup October 2020

Social Media News Roundup: October 2020

In social media news this month, Facebook is in your neighbourhood, Tik-Tok goes shopping, Instagram celebrates its tenth birthday and YouTube tweaks playback options. It’s time for another monthly social media news roundup! Facebook sets up ‘Neighbourhoods’ feature  If the Covid-19 crisis has achieved anything, it’s to make us more
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How to use Instagram Reels

How to post brilliant Instagram Reels in eight easy steps. If you’re here because you just googled ‘How do I post Instagram Reels’, don’t worry, you’re not alone. Instagram invested a great deal into marketing and uptake of Reels. On launch day, most user’s feeds were saturated with celebrities and
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Social Media News Roundup: November 2019

In social media news this week, LinkedIn adds two new language translations to its site, Facebook wants your feedback in return for cash rewards, and Facebook launches a new app for Instagram that competes with rival TikTok. The Languages of LinkedIn LinkedIn is a global social media platform, so they’ve