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influencer marketing mistakes to avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of influencer marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. Influencer marketing is one of the best ways, when done correctly, to build trust and create authentic content. It helps reach audiences in
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How to use Instagram Reels

How to post brilliant Instagram Reels in eight easy steps. If you’re here because you just googled ‘How do I post Instagram Reels’, don’t worry, you’re not alone. Instagram invested a great deal into marketing and uptake of Reels. On launch day, most user’s feeds were saturated with celebrities and

How to Use Facebook Live to Promote Your Business

Facebook Live is a great way to showcase your brand in real time. Live streaming has been a big trend for 2018 and it’s evident that more and more businesses are using it to promote their brand and showcase their products and services, but what’s the big deal with sharing

How to Build a Community Using Facebook Groups

Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can be used to cultivate new customers and build relationships with previous clients, while keeping the tone friendly and fun. However, there are steps and measures
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5 Breakthrough Tips on How to Quantify your Social Media ROI

A somewhat legendary topic already in the ‘early’ stages of Social Media, but one that needs conquering. As a new media marketer myself, trying to explain the true ROI of Social Media is not as conventional and/or trackable as other outlets. Where you can typically put a cost-per-call, cost-per-click or

Get A Job On LinkedIn With 5 Simple Tips

These days it is extremely likely that you are already on Linkedin looking for that perfect job or career, whether you are already employed, a graduate or still at university. However, some individuals currently don’t realise the importance of social media in the hunt for a job and my advice for
How do I use Instagram Hashtags?
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How do I Use Instagram Hashtags?

Instagram is a fantastic platform for photo sharing that continues to grow, with the addition of video and a variety of other features. It’s a fun and quirky way to share your life with friends through a series of pictures – but by utilising Instagram hashtags it can also be

Can Vine be Used for Business?

What?! I’ve only just started using Facebook for business! What is Vine?! I’m assuming that’s probably what you’re thinking after reading that title. Well, I know in among you lot there are those who are eager to use every free tool they can to promote their business. Vine is new,

What is Flickr?

Flickr is a photo management based social network that allows users to share their photos with their friends or with the whole world if they wish!  It was created in 2004 and bought by Yahoo in 2005.  In 2011, a report said that the site had over 50 million members.
Make your Facebook page look amazing
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Make Your Facebook Page Look Amazing

We have seen too many Facebook pages where companies just throw a bunch of text in a status and expect their fans to ‘like’ it. That is a Facebook faux pas. Your Facebook page is the virtual scene for your fans to hang out. They interact, discuss, promote and stay