From Followers to Co-Creators: Building a Social Community That Feels Like a Design Movement
Most brands think they’re building a community, but it’s usually just an audience. Here’s how to get people involved, not just watching.
DC Comics on Social: Lessons in Brand Building and Fandom
How DC Comics Are Superheroes of Social Media DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first Superman story in 1938. They
10 Ways to Increase Engagement [Infographic]
Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to
![Five types of influencer [Infographic]](https://www.giraffesocialmedia.co.uk/wp-content/uploads/2020/07/Infographic-Influencer-Marketing-Guides-Influencer-Types-700x450.jpg)
Types of Social Media Influencer [Infographic]
You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer
The Four Pillars of Community Management [Infographic]
Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.
The best strategy to grow Instagram followers
A business’s legitimacy is often decided by potential customers on how big of a following the brand has – the more followers, the more trustworthy the brand…sometimes! Instagram is fast becoming one of the best platforms for a company to build its following and advertise its products and services. But
How to Boost Your Instagram Engagement
Instagram is pretty darn hot right now. It’s growth throughout the years has been nothing short of astronomical, and that certainly hasn’t gone unnoticed by marketers. But growth, while a key factor for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On
Should My Business Be Using Promoted Tweets?
Twitter has often taken the backseat with its tools when it comes to advertising, especially compared to the likes of Facebook and Instagram. However, it seems people have underestimated the social media platform as it has lots of different ways to advertise and promote your business that could be hugely
How to Improve Engagement on Instagram
Instagram has become one of the top social media platforms for sharing content. It not only has an excellent engagement rate, but can also help raise brand awareness, grow your audience and gain more website traffic. It’s a useful tool to showcase your product and service, especially when Instagram advertising
How to Use Facebook Live to Promote Your Business
Facebook Live is a great way to showcase your brand in real time. Live streaming has been a big trend for 2018 and it’s evident that more and more businesses are using it to promote their brand and showcase their products and services, but what’s the big deal with sharing