Darby Cookson - Giraffe Social

Beauty

Beyond The Product Shot: How Ethical Beauty Brands Are Telling Stories

Most luxury beauty content is just an image of the product or packaging. It looks good and it fits the aesthetic but it doesn’t actually say much and it can be seen as overdone. Things have started to change as brands want to stand out

content

Content Strategy That Builds Trust For Challenger Banks

Most people don’t switch banks quickly. They stick with what they know, what feels familiar, and what they have seen for years. That is what challenger banks are up against. You are not just competing on product. You are competing on whether people actually trust

shortform video

Owning TikTok For Design Lovers: A Playbook For Lifestyle Brands That Want To Win In Short Form Video

Short form video has changed how people find inspiration for interior design. TikTok in particular has become one of the first places people go when they are thinking about their homes. It is where people go to work out what they like and what actually

Author: Darby Cookson

Beyond The Product Shot: How Ethical Beauty Brands Are Telling Stories

Content Strategy That Builds Trust For Challenger Banks

Owning TikTok For Design Lovers: A Playbook For Lifestyle Brands That Want To Win In Short Form Video

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