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Content Strategy That Builds Trust For Challenger Banks

Most people don’t switch banks quickly. They stick with what they know, what feels familiar, and what they have seen for years. That is what challenger banks are up against. You are not just competing on product. You are competing on whether people actually trust you. People need to feel

a picture of a person writing in a notebook to plan thier content curation

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The Art of Content Curation: How to Integrate Creation and Curation for Brand Growth

Want to know how to integrate content curation and creation into your marketing mix? Here's how!

buyer's journey

What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital marketing strategy with over 60%

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What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,

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Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the

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How to Batch Create Your Content [INFOGRAPHIC]

Regularly creating content is hard – having to come up with an endless stream of high-quality and engaging social media content is no mean feat. But one thing that we’ve learned during our time working in the world of social media, is the importance of batch-creating content. What is

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How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets and beautiful Instagram imagery, though

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Social Media News Roundup: September 2020

In social media news this month, Facebook offers tips to video creators and Instagram updates their reels feature. Plus, LinkedIn and Pinterest both jump on the stories bandwagon. Facebook offers tips to video creators We all know video can be a tricky medium to master, so it’s welcome news that

Business

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but

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Ten Incredible Social Media Statistics [Infographic]

We love a good set of social media statistics here at Giraffe, and today we’ve rounded up some of the most mind-blowing in a handy little infographic for you. Read on to find out: How many people use Facebook every month How many people are scrolling through the platforms on