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Tag: content

content strategy that builds trust for challenger banks
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Content Strategy That Builds Trust for Challenger Banks

A challenger bank has to earn trust before someone will move their money. Social content can help, but only when it answers real questions about the product, its costs and what happens when a customer needs support. Start with the decisions people are making, then build clear, consistent explanations around
content marketing matrix

What Is a Content Marketing Matrix?

A content marketing matrix maps ideas by the response they are meant to create: entertain, inspire, educate or convince. It helps a team move beyond a calendar of disconnected posts and choose content that serves a specific person at a specific point in their decision. The four-quadrant model was popularised
What is Content Creation?

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,
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Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the
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How to Batch Create Your Content [INFOGRAPHIC]

Regularly creating content is hard – having to come up with an endless stream of high-quality and engaging social media content is no mean feat. But one thing that we’ve learned during our time working in the world of social media, is the importance of batch-creating content.   What is
How to master the SEO basics
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How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets and beautiful Instagram imagery, though
Social media news roundup September 2020
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Social Media News Roundup: September 2020

In social media news this month, Facebook offers tips to video creators and Instagram updates their reels feature. Plus, LinkedIn and Pinterest both jump on the stories bandwagon. Facebook offers tips to video creators We all know video can be a tricky medium to master, so it’s welcome news that

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but
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Ten Incredible Social Media Statistics [Infographic]

We love a good set of social media statistics here at Giraffe, and today we’ve rounded up some of the most mind-blowing in a handy little infographic for you. Read on to find out: How many people use Facebook every month How many people are scrolling through the platforms on