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How to master the SEO basics

How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets

Five Examples of Great PR on Social Media

The digital age we recognise today has considerably changed the way news and information is published, and it is evident that the way PR professionals are seeking attention nowadays is online. In particular, social media has seen an increased number of available communication channels, helping to

Misconceptions of Public Relations

  When we hear the term ‘public relations’, we all have our own ideas of what it is. Some of us believe that a life in PR means mingling with socialites and having a job that is more fun than work, but it is much

What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result

What Exactly is SEO and Why is it so Important?

A tool for bringing more traffic to your webpage. SEO – (Search Engine Optimisation) is the process of making sure that a certain website can be found through search engines using certain words or phrases that may be relevant to the websites content. It’s basically

Do we really need an E-mail newsletter?

  There are nearly 3 times as many email accounts as there are Facebook and Twitter accounts combined, which is so valuable to companies who want to keep customers up to date with business news. However, since the social media marketing dynamite has exploded and

What is PR?

Let’s go back to basics with this post…   Ask any Public Relations (PR) practitioner or academic to define their career field and each answer will be indubitably different. PR is almost going through the transition from high school to college, to find its place

Why does TV Advertising Suck so Much?

TV advertising is a massive form of marketing for a large number of businesses. It presents companies with the opportunity to reach a mass market with a universal message or promotion of their product or service. Now I’m all for a really cool advert, but

If Social Networks were Celebrities who would they be?

Now for a bit of fun…who would each social network be if they were celebrities? Facebook – The Queen Who’s ruling us? The Queen or Facebook? These days I think both have as much power as each other. The queen of social networking sites, Facebook