Paid

To X or Not to X: Evaluating the Continued Value of X Ads for Brands

In the world of digital marketing, one question always revolves around marketers’ minds: should we be running ads on X? With platform changes, user behaviours ever evolving, and budgets being under the microscope. In this blog, we’ll explore both sides of the argument, look at

A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

TikTok is now one of the most popular video social media platforms, gaining popularity during the Covid lockdown in 2020, where many were stuck at home unable to film content with friends. Since then, authentic content has remained a staple for TikTok and has evolved

Instagram Ad Costs: A Comprehensive Guide to Budgeting for Maximum ROI

Instagram is becoming one of the most powerful advertising platforms for brands aiming to build awareness, drive sales, and grow loyal audiences. But before investing, you need to understand how Instagram ad costs work as well as how best to plan your cost per month

TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights

TikTok has quickly become one of the most influential advertising platforms, with brands using short‑form video to reach and engage massive audiences. But success on TikTok isn’t just about making videos of yourself dancing (so 2020), it’s about creating content that resonates with your target

LinkedIn Ads Library: How to Leverage It for Competitive Insights and Better Campaigns

LinkedIn is one of the most powerful platforms for B2B marketing, offering unmatched targeting for professionals and decision‑makers. But building high‑performing LinkedIn campaigns takes more than knowing your audience, you also need to understand the competitive landscape and see what’s working in your industry. That’s