Social

Employee Advocacy: 5 Content Ideas Your Employees Can Share This Month [INFOGRAPHIC]

Employee advocacy is one of the most powerful tools in modern marketing. When your team shares content, it feels authentic, expands reach, and builds trust in ways brand accounts alone can’t achieve. But knowing what to post can be tricky. After all, how do you

How Pinterest SEO Works: An Infographic Breakdown of Key Strategies

Pinterest has evolved far beyond a simple platform for collecting pretty pictures and recipe ideas. With over 537 million monthly active users searching for inspiration, products, and solutions every month, Pinterest has become one of the world’s most powerful visual search engines. Understanding Pinterest SEO

Community Marketing: The Role of User-Generated Content in Stronger Brand Connections

In a social space characterised by enhanced consumer awareness and scepticism, a human-first approach to community marketing is what can make your brand stand out and rekindle the meaningful relationship with your audience. In this article, we will explore how an enhanced focus on community

Personal Branding on LinkedIn: How to Build a Profile That Opens Doors

In the present, where artificial intelligence and automation are pushing us in the direction of convenience, authenticity and a human-first approach have never been more critical. Your personal brand is your one-way ticket to securing and protecting this authenticity, and creating a platform for yourself

How to Develop a Personal Brand From Scratch (Even If You’re Not ‘An Expert’)

You are not wrong in thinking that the phrase “personal brands” has recently been taking over the online space. You visit LinkedIn and you see creators giving you tips on how to develop a personal brand; you visit Instagram and read about how to find

Target Audience Analysis: Understanding Your Followers Through a Social Media Audit

A target audience analysis is a vital part of the research that goes into a social media marketing strategy, and when executed properly, can pave the way towards trust, positive reputation, high ROI and overall success. In this article, we will take it step

Seasonal Strategy: Tactics for Social Media at Easter

Haven’t made Easter marketing plans yet? You could be missing out on golden opportunities to increase your brand’s visibility, engagement, and reach. The holidays are prime time for digital marketing. Whether it’s welcoming new followers or reconnecting with your existing audience, Easter offers a playful,

Using Social Media Polls to Drive Engagement

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all

Get More Clicks from Pinterest with These Proven Tactics

Are you looking for ways to generate Pinterest traffic? This guide will show you exactly how! Pinterest continues to be one of the most powerful and overlooked platforms for marketing and driving targeted traffic to your website. However, with over 500 million active users per

TikTok Marketing: Giraffe’s Expert Guide to Standing Out

Want to drive more traffic to your website or online store? It’s time to take TikTok seriously. TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in

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