Social

What is Human First Marketing? [INFOGRAPHIC]

Human First Marketing is a strategic approach that puts real people, not data points, at the heart of every marketing decision. Rather than focusing only on optimisation, targeting and algorithms, this philosophy recognises that humans make choices based on emotions, trust, connection and meaning. It

Building A Powerful Executive Personal Brand On LinkedIn

An executive’s personal brand is no longer separate from the business’s credibility. Studies show that more than nine in ten professionals trust organisations more when senior leaders are visible on social media. LinkedIn has become the default platform for validating expertise and leadership. Used daily

B2B Employee Advocacy on LinkedIn: The Ultimate Guide

If your LinkedIn strategy relies solely on your company page, you’re already losing your audience’s trust. Consumers’ trust in brands is declining. According to a PwC survey, 90% of business executives think customers highly trust their company, but only 30% of consumers actually do. This

What Makes Content Valuable to Teachers vs Parents vs Learners: A Practical Guide for Education Marketers [INFOGRAPHIC]

Creating educational content that genuinely resonates requires more than simply knowing your subject. Like marketing in any niche or industry, you need to have a deep understanding of who you’re speaking to. Teachers, parents, and learners each engage with educational content for very different reasons,

Personal Branding: What It Is And Why It’s Important

In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in

How to Use Google Trends to Improve Your Hashtags

Looking for ways to improve hashtags? Using Google Trends can help to identify key areas for improvement.

Brand Consistency on Instagram: Why It Matters and How to Get It Right

In 2025, consistency is still one of the biggest secrets to building a strong, memorable brand – especially on Instagram. Your brand is more than just your logo or colour palette; it’s the entire experience your audience has when they interact with your business online.

Sainsbury’s Marketing Case Study: Blending Tradition with Innovation

At Giraffe Social, we know that great marketing isn’t just about products – it’s about people, connection, and timely communication. Few brands demonstrate this balance better than Sainsbury’s, a household name that continues to evolve by combining traditional customer service values with modern digital innovation.

LinkedIn Isn’t Enough: How Skills Platforms Can Win on TikTok, Instagram, and YouTube

When it comes to showcasing your skills online, instantly most minds will go to LinkedIn as the source. However, if the content that is being produced only exists on LinkedIn, you’re already preaching to the converted. It’s a great source for professional development content but

Comparative Analysis: Understanding Your Social Media Performance Against Industry Standards

Is your social media performance strong or just average for your industry? Many brand track metrics is isolation (likes, clicks, followers) without knowing how they stack up against competitors. The problem is, without industry benchmarks, performance data lacks context. In this article, we’ll explore how

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