Facebook Advertising
Despite its age, Facebook is still the biggest social media platform around, with 3.05 billion monthly active users around the world.

CUSTOM AUDIENCE TARGETING
Facebook’s tools allow targeting based on demographics, interests, behaviours, and even lookalike audiences.

MULTIPLE AD FORMATS
Options include carousel ads, video ads, Stories, and collection ads, catering to various creative strategies.

RETARGETING CAPABILITIES
Facebook Pixel helps retarget users who’ve previously interacted with your website or ads for better conversions.
Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
What is Facebook advertising?
With it being the biggest social media platform around, virtually every brand and business will be able to find success on Facebook.
– Brianna Norman, Social Media Manager

what are the benefits of facebook advertising?
Wide Audience Reach
With billions of active users, Facebook provides access to a vast, global audience.
Cost-Effective Marketing
Flexible budgets and pay-per-click options allow businesses of all sizes to run effective campaigns.
Boosts Brand Engagement
Interactive formats like polls, Stories, and comments foster stronger connections with audiences.
Detailed Performance Metrics
Comprehensive analytics track ad success, enabling continuous improvement and ROI optimisation.
With almost half the world’s population using Facebook, the potential for success with paid advertising is huge.


Giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while
facebook advertising insights
Explore a selection of our articles and research to learn more about advertising on Facebook.